Mumbai: VETO, a family-first CTV OTT platform, has unveiled a creator-led cricket content strategy around the upcoming T20 World Cup, as it sharpens its positioning as a trusted large-screen destination for families.
The platform has partnered with prominent cricket voices including Aakash Chopra, Ravichandran Ashwin, S. Badrinath, and senior cricket journalist Samip Rajguru to deliver expert-driven, multi-format cricket programming.
VETO’s T20 World Cup coverage will feature match previews, post-match analysis, tactical breakdowns, interactive watch-alongs, exclusive conversations, and behind-the-scenes insights — all available exclusively on the platform.
Ritu Dhawan, Managing Director, VETO Streaming Media Pvt Ltd said, “This initiative strengthens VETO’s vision of becoming a trusted, family-centric digital ecosystem. The T20 World Cup is a high-attention moment, and by bringing together respected former cricketers, credible journalists, and influential digital creators, we are building a differentiated cricket destination. Our goal is to move beyond fragmented consumption and offer audiences one reliable platform for expert analysis, real-time updates, and meaningful engagement throughout the tournament.”
Positioning itself as the “Second Screen for the T20 World Cup,” VETO aims to cater to serious cricket fans seeking deeper context, tactical insights and expert perspectives beyond live broadcasts, within a seamless Connected TV experience tailored for family viewing.
The move signals VETO’s longer-term ambition to build a year-round cricket content ecosystem extending beyond marquee tournaments. By consolidating authoritative cricket voices on a single platform, the company is seeking to create a differentiated cricket destination focused on depth, credibility and community engagement in India’s rapidly expanding CTV market.
