Mumbai: Vh1 is all set to bring the biggest celebration of international music to Indian viewers. Airing the 60th Annual Grammy Awards, straight from Madison Square Garden, New York, Vh1 promises an exclusive peek into the greatest music that is honored worldwide. The awards will be aired in India on Monday, January 29 at 7.00 AM, with a primetime repeat at 9 PM. With its 60th edition, the Annual Grammy Awards will mark its return to New York City, after 14 consecutive years of a splendid setup at Staples Center in Los Angeles.
This year, the 60th Annual Grammy Awards are geared to set the stakes high with a line-up of spectacular musicians such as Lady Gaga, Pink, U2 and more. The awards will be hosted by actor and comedian James Corden, while Kevin Frazier, Nancy O’Dell and Keltie Knight will host the two-hour Grammy Red Carpet Special. With performances by Cardi B, SZA, Lady Gaga, P!nk, Miley Cyrus, Kesha and Alessia Cara, the show has put together a powerhouse lineup of female vocalists. In what is sure to become an iconic Grammy moment, Miley Cyrus will take the stage with Elton John to perform one of his classic hits; just two days ahead of his tribute concert where Elton John and his writing partner, Bernie Taupin, will receive the Recording Academy President’s Merit Award.
Leading the pack of nominations is the Hip-Hop superstar Jay-Z with eight nods including Album of the Year, Record of the Year, Song of the Year and more. Following him, Kendrick has 7 and Bruno has 6. Leading the femme brigade, R&B singer SZA follows close with five nominations and is 2018’s most Grammy-nominated woman. Hip-hop and R&B have passed rock as the most-consumed music in America for the first time and Jay-Z, Childish Gambino and Khalid have taken center stage with the nominations. The Album of the Year contenders Kendrick Lamar, Jay-Z, Bruno Mars and Childish Gambino make up the most minority nominees since 2005.
Delighted about the 60th Annual Grammy Awards airing on Vh1, Hashim D’Souza, Programming Head, English Entertainment, Viacom18, shared, “Vh1 has evolved tremendously over the years and it continues to offer premium international content for our viewers. This year is about presenting quality content and it is our privilege to air the 60th Annual Grammy Awards on Vh1. As the channel continues to be the destination for the best award shows, we aim to provide viewers with an immersive awards experience with the Grammys Specials-Countdown to the Red Carpet, Live from the Red Carpet & after Party Grammy Awards Specials.”
Vh1 has leveraged the 60th Annual Grammy Awards through various engaging associations to elevate consumer experience. With screenings and special red-carpet activities scheduled at 30+ outlets across 23 cities, the brand is also ramping up the delight factor with special partnerships. Little Italy & Vh1 will be celebrating the 60th Annual Grammy Awards by giving away every 60th pizza for free marking the award’s 60th year. JCB will partner in making consumers feel Glamorous with Grammy Red Carpet Inspired Hair-dos & Makeovers with free manicures at all outlets. All Hoppipola outlets will be celebrating the 60th Annual Grammy Awards with Grammy Karaoke & Discounts.
Further amping up the excitement for viewers, Vh1 has organized a special Vivo V7 & V7 Plus presents Vh1 Trippin to the 60th Annual Grammys Awards contest, enabling one lucky winner to travel to New York City to witness music’s biggest night.
