India: Viacom18 Consumer Products celebrates SpongeBob SquarePants’ 25th anniversary with new collaborations and merchandise. Partnering with renowned artists like Raul Urias, Jisu Choi, Daniel Mackey, Berthet One, Dennis Gabbana, and Tik Ka from East, fans can enjoy exclusive swimwear, rainwear, bucket hats, tote bags, and more.
Sachin Puntambekar, Head – Viacom18 Consumer Products, said, “SpongeBob SquarePants is an iconic global franchise that has captured the imagination of fans for 25 years. As we celebrate this milestone, we’re excited to tap into the creator and artist economy for unique designs and exclusive merchandise. This campaign is a testament to our commitment towards immersive experiences that extend beyond the screen, transcending into the lives of our audiences.”
Viacom18 Consumer Products has a comprehensive marketing strategy for the SpongeBob SquarePants fandom involving TV, retail, and digital initiatives like character collectibles, influencer partnerships, and promotions across Nickelodeon, MTV, VH1, and JioCinema.
