The first El Clasico of LaLiga’s 2022-23 season will be broadcast with Hindi commentary on Sports18 Khel, Viacom18’s free-to-air sports channel, on 16th October 2022 for the first time since the partnership was inked in 2021.
The mega-fixture featuring two of the world’s biggest football clubs, Real Madrid and FC Barcelona, will also be available Sports18, MTV, VootSelect and JioTV platforms with the endeavour of making the league more accessible to fans across markets in India.
The El Clasico is a highly anticipated fixture each year which pits two of the strongest clubs in Europe against each other. With the match kicking off at Asia-focused times, it is one that Indian fans are looking forward to with excitement. Viacom18, LaLiga’s official broadcaster in India, has come forward with several exciting programming initiatives to enhance the viewing experience. The El Clasico will feature commentary in two languages: English and Hindi and will be available across a slew of platforms, including an FTA sports channel, Sport18 Khel to reach each and every fans across the continent.
Jose Antonio Cachaza, Managing Director, LaLiga India, said, “Over the years, Indian fans have showed immense love for El Clasico, and we’re excited to be working with Viacom18 to increase accessibility for this blockbuster fixture. El Clasico is more than just a football match, it is a cultural link that unites football fans across the world. The added offerings of Hindi commentary and free access to the match are certainly going to help us take LaLiga to fans across markets in India.”
