Mumbai: VidUnit, a influencer-first platform, has announced its strategic expansion into digital IPs and long-format video content with the launch of its first original series featuring popular TV actress Rashami Desai. Recognising the industry’s shift towards deeper storytelling and meaningful engagement, the company is entering the digital IP ecosystem with an unscripted, unfiltered celebrity talk show — Rashami Ke Dil Se Dil Tak.
The show captures raw, heartfelt conversations rooted in real relationships from the entertainment world, with Rashami Desai bringing her warmth, relatability and emotional depth to create a safe space for celebrity guests. Designed as a relationship-led conversational series, each episode features real-life couples who open up about love, trust, compatibility, challenges and life behind the spotlight. Fun compatibility games, playful challenges and spontaneous tasks add a light-hearted layer to the narrative.
The first season showcases a strong lineup of India’s most-loved personalities and couples including Dipika Kakar Ibrahim–Shoaib Ibrahim, Gauahar Khan–Zaid Darbar, Sana Khan–Mufti Anas, Surbhi Chandna–Karan Sharma, Claudia Ciesla–Arjun Goel, and Neha Bhasin–Sameer Uddin.
Speaking about VidUnit’s expansion, Sourabh Kumar, Founder and CEO of VidUnit, said, “Our vision is to move beyond traditional entertainment content and build high-impact IPs that genuinely connect with audiences. Stepping into long-form storytelling is a natural extension of that mission, and this series marks the beginning of a much larger expansion.” He added, “Signing Rashami as our exclusive YouTube talent is a major step forward for us, as her massive connect across the Hindi-speaking market helps us reach a wider, highly engaged audience. This is just the beginning as we are building a diverse slate of IPs across genres and formats. We are working towards building VidUnit into one of the country’s leading and most trusted content creator brands.”
Sharing her excitement, host Rashami Desai said, “Rashami Ke Dil Se Dil Tak is extremely close to my heart, and partnering with VidUnit felt like the right step because they truly understand what works on digital platforms today. I wanted to create a platform where these chapters can be shared without judgment and without filters. This show is not just a project; it’s a heartfelt space where emotions, experiences and real human stories finally get the room they deserve.”
She further added, “VidUnit’s digital-first approach, from ideation to execution, combined with their proven success on YouTube gave me complete confidence in this collaboration. Their belief, passion and creative strength helped shape this idea into a powerful, meaningful property and I’m grateful to Mr. Sourabh Kumar and the entire team for trusting my vision and helping me bring this dream to life.”
