Mumbai: Atrangii and Hari Om OTT have announced the appointment of Vidyuth Bhandary as Executive Vice President – Content and Studios. With nearly three decades of cross-industry experience, Vidyuth brings proven leadership and expertise in creating impactful content across both television and OTT platforms.
Prior to this role, Vidyuth was the Studio Head at Dice Media, where he oversaw the incubation, development, sales, and production of several groundbreaking OTT titles. His career spans leadership stints at Times Internet / MX Media, FremantleMedia, Miditech, Real TV, Big FM, and Star India, during which he delivered high-impact projects ranging from international format shows to some of India’s most widely streamed OTT content.
In his new position, Vidyuth will lead the content teams at Atrangii and Hari Om OTT while also serving as Studio Head for the newly formed studio division. His mandate includes strengthening the content pipeline in line with business goals, spearheading fiction and non-fiction projects for Atrangii, and producing visually powerful devotional narratives for Hari Om OTT. Additionally, he will oversee the creation of original IPs for other platforms across OTT, television, and films.
Vibhu Agarwal, Founder of Atrangii and Hari Om OTT, said, “At Atrangii and Hari Om OTT, we are in a phase of aggressive growth, expanding our footprint and cementing our leadership across content, platforms, and distribution. Bringing in top industry talent is central to this strategy. Vidyuth’s appointment is a key step in that direction — his experience will help strengthen our in-house content engine and accelerate our plans to build a world-class studio ecosystem. We’re committed to delivering premium, scalable content and taking Atrangii and Hari Om Studios to the next level, both in India and globally.”
On his appointment, Vidyuth Bhandary shared, “I’m thrilled to join one of India’s largest homegrown OTT platforms. I will be working closely with the content team to create a multi-year roadmap and focusing on forging new content partnerships. My goal is to help build a strong in-house content slate, while also developing a full-fledged studio setup to create content for other OTTs, television, and feature films with the target of establishing a fully operational studio. I look forward to expanding into new markets, genres and achieving the vision set by the management.”
