New Delhi: Vigor Media Worldwide has bagged the PR mandate of Gadgetsbabu, a woman-led startup based in Mumbai. Vigor Media Worldwide won the prestigious account after an aggressive multi-agency pitch followed by a competitive bidding process. The contract comes as another acknowledgment of Vigor Media Worldwide’s exceptional expertise in PR and communication.
The role of Vigor Media Worldwide will be to build a strategic communication framework for Gadgetsbabu and further strengthen its indomitable leadership positioning in the industry. As a part of the mandate, Vigor Media Worldwide will also help Gadgetsbabu drive its massive expansion plans through exceptional media and communication strategies engaging the stakeholders effectively.
The mandate for Gadgetsbabu will be handled jointly by the Mumbai and Delhi-NCR offices of Vigor Media Worldwide with the support from its proficient and dedicated team along with its dynamic national and global associates for greater visibility and strong positioning of Gadgetsbabu among targeted segments. Concurrently Gadgetsbabu has announced that it’s coming up soon with a first-of-its-kind Mobile Handset Protection Plan that will provide complete protection to customers from theft or damage of their costly mobile phones.
Archi Rajpal – Director Marketing of Gadgetsbabu said, “Creating a big difference in the market, we intend to implement innovative strategies and enhance our footprints in India. At this exciting juncture, we are pleased to join hands and partner with Vigor Media Worldwide. We believe with their extensive experience in the competitive world of communication combined with our sound business strategy will help us drive the growth and expansion of Gadgetsbabu.”
Unlike its counterparts, the Mobile Handset Protection plan offered by Gadgetsbabu will also provide a repair or replacement guarantee which will assure guaranteed repair or replacement within a certain stipulated time frame with brand authorized service centers. The plan will cover all kinds of damages to the handsets ranging from hardware and software issues to the repair and replacement of the broken screen, besides the repair of the liquid damage to the phone. Gadgetsbabu will also provide free pickups and drops apart from the quick replacement of the mobile set.
Commenting on winning the PR mandate of Gadgetsbabu, Ratik Baijal, Co-founder, Vigor Media Worldwide said, “We are excited and proud to be associated with Gadgetsbabu, which aims to revolutionize the market of Mobile Security with its end-to-end mobile phone handset protection plan. We are committed to delivering them well-planned and innovative communication strategies in line with their key expectations of aggressive growth.”
Vigor Media Worldwide has cross-sectoral expertise spanning Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting, and a host of other sectors of the economy. Its client portfolio includes top-of-the-line brands in the industry with recurring associations across years.
