Saturday, January 31, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

Vijay TV to launch new fiction show Mapilai at 9 PM

by MN4U Bureau
November 14, 2016
in Exclusive, Featured
Reading Time: 2 mins read
A A
Vijay TV to launch new fiction show Mapilai at 9 PM

Vijay TV to launch new fiction show Mapilai at 9 PM

Share Share ShareShare

Chennai: Vijay television will soon launch another new family drama to its programming line up. Vijay television is all set to launch a new fiction Mappillai from November 14, 2016, Monday to Friday at 9 PM.

Usually in Tamil television fictions the leading lady of the house are meant to heal wounds and bind all the members of the family together. But this fiction will revolve around the male protagonist. For the first time in the history of Tamil Television, Mappillai is based on a unique plot that will break the cliché concept of Son-in-Law.

mappillai_mainpage-photojpg

The female lead character Chandra is a straight forward working woman, whose family is dependent on her salary. She has six girl siblings along with her. While, Senthil is an easy going, Fun loving guy from an affluent family. Usually in Tamil fictions, the female lead is never shown holding a higher position in work place than their love interest. In Mappillai, Senthil works under his new female boss Chandra, after which these opposite poles gets attracted to each other and love blossoms between them. Mappillai will break all these stereotypic views.

The story travels through the afterlife of marriage, so it’s not just a story about the love life till marriage. This fiction is a mixture of emotions with maximum fun quotient to it.

The story revolves around a son- in- law Senthil who tackles the issues of his In-law’s family. This new fiction breaks the stereotypic portrayal of male chauvinistic Son-in-laws.

The lead actors are Mirchi Senthil and Sreeja, they garnered a strong fan base from their previous fictions like Madurai and Saravanan Meenatchi. After they tied the knot, the reel turned real life couple will be pairing up for the first time through this new fiction Mappillai. They will again enthrall the audience with their on- screen performance.

This drama will be a blend of Fun, drama and Love. Don’t miss it!

Tags: # Mirchi Senthil# Saravanan MeenatchiChandraMappillaiSreejaVijay television

RECENT POSTS

Economic Survey 2025–26 Calls for 6 am–11 pm Ban on Ultra-Processed Food Ads
Advertising

Economic Survey 2025–26 Calls for 6 am–11 pm Ban on Ultra-Processed Food Ads

January 30, 2026
0

Mumbai: The Economic Survey 2025–26 delivers one of its strongest signals yet to India’s advertising, media, and FMCG ecosystem: the...

Read moreDetails
Union Budget 2026: Digital Media, AI and the Creator Economy Seek Policy Clarity Over Platitudes
Exclusive

Union Budget 2026: Digital Media, AI and the Creator Economy Seek Policy Clarity Over Platitudes

January 30, 2026
0

As India heads into Union Budget 2026, leaders across digital media, advertising, creator economy, AI, and communications are united on...

Read moreDetails
Growth for IPREX is not about scale for scale’s sake. The focus is on relevance, depth, and usefulness for partners: Alexandra Mayhew
Exclusive

Growth for IPREX is not about scale for scale’s sake. The focus is on relevance, depth, and usefulness for partners: Alexandra Mayhew

January 30, 2026
0

IPREX is a global network of independent communications and marketing agencies with more than 1,100 professionals in over 100 markets....

Read moreDetails
Beyond the design table, AI is our most efficient production manager: Shalini Singh Rathore & Vaibhav Singh, TZÁR
Exclusive

Beyond the design table, AI is our most efficient production manager: Shalini Singh Rathore & Vaibhav Singh, TZÁR

January 29, 2026
0

TZÁR is a new men’s lifestyle brand built for those who believe style speaks softly but leaves a lasting impression....

Read moreDetails
WPP Media promotes Shekhar Banerjee; Ajay Gupte steps down
Exclusive

WPP Media promotes Shekhar Banerjee; Ajay Gupte steps down

January 28, 2026
0

Mumbai: WPP Media has elevated Shekhar Banerjee to the role of President, Client Solutions – South Asia, reinforcing its focus...

Read moreDetails
Scaling across markets has taught us that culture is a multiplier not a cost: Tanya Swetta, id8 Media Solutions
Exclusive

Scaling across markets has taught us that culture is a multiplier not a cost: Tanya Swetta, id8 Media Solutions

January 28, 2026
0

Founded in 2001 by Aman and Tanya Swetta, id8 Media Solutions has grown from a boutique PR firm into a...

Read moreDetails

LATEST NEWS

Shoppers Stop curates ‘Gifts of Love’ for a thoughtful Valentine’s experience

Shoppers Stop curates ‘Gifts of Love’ for a thoughtful Valentine’s experience

January 31, 2026
Multiplex company PVR INOX launches its first Director’s Cut in Noida at DLF Mall of India

PVR INOX partners Timbuckdo to offer students immersive learning in cinema business and operations

January 31, 2026

ANALYSIS

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026
Analysis

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026

January 29, 2026
0

Mumbai: iCubesWire has released its Influencer Marketing Consumer Report 2026, shedding light on the increasing role of influencers in shaping...

PEOPLE

Galderma India names Geetika Saxena as Head of Digital Strategy
People

Galderma India names Geetika Saxena as Head of Digital Strategy

January 30, 2026
0

Mumbai: Galderma India has announced the appointment of Geetika Saxena as Head of Digital Strategy, reinforcing the company’s focus on...

MARKETING

Britannia Treat Croissant celebrates National Croissant Day with a Birthday Bash
Marketing

Britannia Treat Croissant celebrates National Croissant Day with a Birthday Bash

January 30, 2026
0

Mumbai: Britannia Treat Croissant has turned National Croissant Day into a fun-filled Croissant’s Birthday, bringing music, cheering crowds, and a...

Subscribe to Newsletters

ADVERTISING

Digital ShoutOuts Media promotes Monika Sharma to Director – Client Servicing
Advertising

Digital ShoutOuts Media promotes Monika Sharma to Director – Client Servicing

January 30, 2026
0

Gurgaon: Digital ShoutOuts Media, a digital innovation and advertising intelligence company, has announced the promotion of Monika Sharma to the...

PRINT

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour
Print

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour

January 19, 2026
0

New Delhi: Amar Ujala has announced the recipients of its highest literary honour, the ‘Akashdeep’ Award, under the Amar Ujala...

AUTHOR'S CORNER

6 Legal Red Flags in Influencer Contracts Most Brands Miss
Authors Corner

6 Legal Red Flags in Influencer Contracts Most Brands Miss

January 30, 2026
0

Businesses increasingly rely on social media influencers as a key marketing channel. However, in our experience, a significant number of...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Jimmy Choo unveils Spring 2026 women’s campaign ‘Les Fleurs’

Jimmy Choo unveils Spring 2026 women’s campaign ‘Les Fleurs’

January 31, 2026
Shoppers Stop curates ‘Gifts of Love’ for a thoughtful Valentine’s experience

Shoppers Stop curates ‘Gifts of Love’ for a thoughtful Valentine’s experience

January 31, 2026
Multiplex company PVR INOX launches its first Director’s Cut in Noida at DLF Mall of India

PVR INOX partners Timbuckdo to offer students immersive learning in cinema business and operations

January 31, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.