New Delhi: editor ji is not just another news app. It’s a multilingual video news platform that provides news on-the-go and seeks to provide personalised newscasts using a powerful AI algorithm. The company is founded by one of the country’s leading news anchors, Vikram Chandra.
Today video news faces multiple issues. With TV business model becoming unviable due to exorbitant carriage fee and TRP driven advertising and Digital video and OTT facing issues like Fake News, User expeirance, lack of check on authenticity and dwindling space for independent journalists, lack of user friendly – multi lingual – uncomplicated user interface design for video news etc. The editor ji platform tries to provide a solution to all these problems.
It is a platform that uses AI to enable the linear streaming of multiple video news stories to give a viewer instant access to all the news and information that is of relevance to them. This personalisation will improve as the AI engine is trained on the user’s preferences.
Describing the product, Vikram Chandra, Founder of editor ji said, “This platform provides a one tap access to a personalized newscast that is created by the editor ji algorithm which considers a variety of parameters including location, news categories, preferred style of news and so on. Users can skip stories that they don’t want to see by simply swiping.
In addition, users have the ability to edit the newscast by deleting stories, changing their order, adding any stories that they want, or even creating a fresh newscast from scratch. They also have the ability to record their own opinions and add these to their newscast – which can then be shared with anyone they want. Then the user becomes the editor ji!”
The editor ji team includes some of the top news media professionals in the country, who have decades of experience both in TV news and in digital formats. This team has been partnered by two of the nation’s most capable technology and design companies. In addition, there has been strategic assistance and partnership from several leading global and Indian firms.
The company has received investment from two of India’s most respected companies –Bharti Airtel and The Hindustan Times.
The platform already features more than 100 video stories a day, across genres like politics, international, local stories, sports, business, lifestyle, technology and entertainment. The number of news videos will increase shortly as multiple content providers come online. The platform is in English and Hindi for now, but the number of languages will also increase soon.
