New Delhi : The creative and media partners for building the joint venture aviation company between Tata Sons Limited and Singapore Airlines Limited (SIA) branded as “Vistara” has been announced as the airline is likely to take off this November, after acquiring necessary regulatory clearances.
O&M India has been mandated with the task of “building strategy and executing integrated communication solutions including digital and social media, towards building a strong Vistara brand,” said an official communication. Maxus, along with Neo@Ogilvy, has been roped in for inputs on media planning and buying processes, digital planning and execution, while IPAN Hill+Knowlton Strategies, is the Public Relations advisor and communication partner. Brand Union Ray+Keshavan has developed Vistara’s name, brand strategy and identity.
“The partners have been handpicked owing to their keen understanding and strong repute of building brands on a local and global scale. Vistara has these partners onboard and involved in the journey of the brand for some time now. They will continue to extend all support required for Vistara’s 360 degree branding and customer engagement programme,” said the company in a statement.
Talking about the partners on board, Phee Teik Yeoh, CEO, Vistara, said, “Our brand building partners play an immensely significant role in integrating our core values in their creative approach. I can proudly say that we have found the right partners who believe in our brand and its value proposition and will help us deliver seamless service experience to our customers. It was critical for us to choose the right teams – both in terms of sector expertise as well as creative foresight – for us to work collaboratively and deliver our brand promise. ”
The other associations are with eminent designers Abraham & Thakore, who have designed the uniforms and MaXposure Media Group, for the in-flight magazine for Vistara, which will cover travel, culture and heritage, fashion, sports, arts and crafts, festivals, health and events.
TATA SIA Airlines Limited, known by the brand name Vistara, is a joint venture between Tata Sons Limited and Singapore Airlines Limited (SIA) with Tata Sons holding the majority stake of 51 per cent in the company and SIA holding the remaining 49 per cent.
