Mumbai: Vivek Modi has been appointed as the Head – Brand Solutions & Impact at JioStar, marking a strategic addition to the company’s leadership team.
Vivek announced his new role via LinkedIn, stating, “I’m happy to share that I’m starting a new position as Head – Brand Solutions & Impact at JioStar!”
Before this, Vivek served as Business Head & SVP – Bangla & Odia Cluster at Viacom18 Media Private Limited, where he played a key role in driving regional growth and brand strategy.
An industry veteran with over two decades of experience, Vivek has held leadership positions across top organizations including Fickle Formula, YellowBulbs, Radio Mirchi, Vodafone, J. Walter Thompson Worldwide, and the ABP Group. He began his career in 2003 as Senior Account Representative at J. Walter Thompson.
Throughout his journey, Vivek has built deep expertise in Brand Strategy, Brand Management, Cross-functional Team Leadership, Integrated Marketing, Client Services, and Digital Marketing.
An alumnus of Amity University, he holds a PGDM in Marketing, and is recognized for his ability to craft high-impact brand narratives and drive business transformation through innovative media solutions.
With his new role at JioStar, Vivek is expected to spearhead brand partnerships and deliver scalable impact-led solutions across the company’s content and commercial ecosystem.
