Mumbai: vivo,the innovative global smartphone brand entered into a one of its kind partnership with ZEE5, India’s fastest growing digital video streaming service. Leveraging the unique and extensive suite of digital advertising solutions offered by ZEE5, vivo aims to build its brand in a targeted and measurable manner with this partnership.
The innovative advertising solutions along with the large and loyal viewer base of ZEE5 will help vivo segment and target their consumers in an efficient manner to achieve their brand goals & boost imagery.
As India unifies to celebrate 73rd Independence Day, ZEE5 has brought to life a contextual content marketing idea in the form of an Independence Day anthem called “Hum Hain India”. Based on the idea of ‘Unity in Diversity’ the creative minds at ZEE5 have conceptualized this anthem from lyrics to music and video. This melodious song has been brought to life by the immensely talented Neeti Mohan & Abhay Jodhpurkar with a very catchy rap section by the very popular Parry G. The video of the anthem features a star-studded line up of Arjun Rampal, Dia Mirza, Jimmy Shergill, Kanika Mann, Tanuj Virwani, Gul Panag, AahanaKumra, Sharad Kelkar and Nishant Malkani.
By showcasing the sense of freedom, equality, brotherhood and achievements of the country that one enjoys in the country, the anthem aims to build in a sense of pride among the youth. ZEE5 has partnered with Zee Music Company to amplify the video and make it available across top music streaming apps like Gaana, JioSaavn, Hungama, and various social platforms.
Taranjeet Singh, Chief Revenue Officer, ZEE5 India said,“At ZEE5 it is our constant endeavor to work with our advertising partners to help their brands unlock the power of the ZEE5 platform by leveraging our unique suite of advertising solutions backed by cutting edge technology and powerful content. We are very happy to partner with vivo and create such an impactful content marketing initiative around Independence Day. I am confident that people will like “Hum Hain India” and will further share it with their friends and family.”
The anthem is part of an entire repertoire of content that ZEE5 is releasing to commemorate Independence Day on the platform. The line-up includes release of two original content pieces including Gondya Ala Re in Marathi and Satyameva Jayate in Bengali, world digital premiere of the critically acclaimed The Tashkent Files, andrelease of theTamil and Telugu versions of the national award-winning Hindi feature URI.
