TPV Technology, a monitor and LCD TV manufacturer, has announced the appointment of Hrishitaa Chopra as Head of Marketing for Philips TVs, audio, monitors & signage and AOC monitors in India across online & offline channels.
In her new role, she will be responsible for devising and executing strategic marketing plans to create brand awareness, achieve sales targets and expand the customer base in India.
Chopra brings with her over 12 years of cross-functional experience in the smartphones, consumer durables & electronics sectors.
Prior to joining TPV Technology, Chopra was associated with vivo India as the go-to-market lead for the brand’s premium smartphone range. She was responsible for setting up the premium segment and introduced vivo India’s first premium smartphone – X50 Series in the market.
Before joining vivo India, Chopra was leading the go-to-market strategy for Samsung Mobile’s flagship smartphones. Beyond the smartphone category, she has also been associated with leading consumer durables & electronics brands such as Whirlpool Corporation, as Lead Category Marketing for kitchen appliances and spearheaded the marketing efforts for the launch of the new brand, KitchenAid for the Indian market. She was also associated with LG prior to that.
Commenting on her new role, Chopra, said, “I am glad to be a part of a distinguished company like TPV Technology. With my diverse experience across brand, product, digital, and category marketing across the consumer durables and electronics industry, I am excited about the opportunity to craft strategic and impactful campaigns across the brand and its product portfolio to fuel the growth of the entire business. We look forward to using new age media and trends and developing compelling PR campaigns that will help the brand scale to newer heights.”
Speaking on the appointment, Atul Jasra, Country Head – India at TPV Technology said, “We are ecstatic to welcome Chopra to our organization. Her extensive experience, coupled with deep understanding and insights into the Indian market will undoubtedly help in expanding our footprint across the country. We look forward to collaborating with her as she brings a fresh perspective to our business, while we continue to redefine the consumer tech space through our innovative and unique technologies.”
