In a strive to further strengthen its leadership, VML has brought in two heavy hitters to bolster the agency’s client engagement team. Achal Deoda has been appointed Business Director of VML Mumbai and Amandeep Singh as Business Director for VML New Delhi.
Deoda commenting on his new assignment at VML India, “VML India has been successful in helping brands envisage digital transformation strategy and continues to deliver expertise across building large Enterprise solutions across digital, Social Media and Digital Marketing, TVC style digital video content and digital strategy consulting. My vision is to continue to bring VML’s global expertise across digital and help Indian brands lead their respective categories with stronger and sustainable digital ecosystems.”
In the last 12 years, Deoda has worked in many different sectors, gathering an all-round experience in Travel, Broadcasting (Home Shopping Business), Music and Digital and has worked with Thomson Airways –TUI (UK), Star CJ Network (India) and HMV Saregama (India). Previously from KRDS India as Business Head, North & West India he brings with him a plethora of knowledge with key client engagement from a local and regional perspective.
Singh comes with an experience of almost 8 years in the business. He joins from Brandmovers as Director for new business and brand strategy where he added a list of well-known clients. He has an MBA in marketing with an engineering degree in computer science and lives and breathes brands.
“VML has a level of energy and vision which is infectious and made me take up this new opportunity to head the business in Delhi. The capabilities VML has is phenomenal and my plan is to simply take this out to the clients helping them solve their next business problem. We are already working on some very interesting projects here and you all would hear about them very soon” said Singh.
For both Singh and Deoda, brands will always be a central part of their life. They believe getting to the core understanding of objectives and challenges brands are facing, driving solutions and putting consumers at the heart will continue to propel VML in 2018 and beyond.
