Mumbai: Volkswagen India has announced the appointment of Ruder Finn India as its new press communication partner. Ruder Finn, one of the world’s largest integrated global communications and creative agencies, will work closely with Volkswagen India to reinforce the brand’s commitment to innovation, performance, sustainability, and the future of mobility.
Effective May 1, 2025, Ruder Finn India will provide a comprehensive suite of communication services including strategic counsel and planning, corporate storytelling, media relations, and support for integrated brand campaigns. The collaboration aims to strengthen Volkswagen’s brand voice in the Indian market and advance the company’s business and communication objectives.
Commenting on the partnership, Gagan Mangal, Lead, Marketing Communications & Press, Volkswagen India, said, “As we continue to evolve in a dynamic automotive and communications landscape, we are excited to onboard Ruder Finn as our communications partner. Their strategic thinking, integrated approach, and deep understanding of brand storytelling made them the right fit for our journey ahead.”
Expressing his enthusiasm for the new mandate, Atul Sharma, CEO, Ruder Finn India & Head, Middle East, said, “This mandate is a testament to our growing strength in integrated communications and corporate positioning across sectors. We look forward to leveraging our expertise to support Volkswagen India, an iconic brand that has shaped the automobile industry globally and in India. We are thrilled to partner with them at such a pivotal time in this category; our goal will be to create compelling storytelling that mirrors Volkswagen’s legacy and its forward-looking journey, supporting their business ambitions.”
As part of the mandate, Ruder Finn will operate as an extension of Volkswagen India’s communications team to ensure consistent, insight-led messaging across earned and owned media channels. This partnership marks a significant step in Volkswagen’s strategy to enhance its presence and storytelling in India’s fast-evolving automotive and media landscape.
