VTEX, the global enterprise digital commerce platform, has been chosen by Motorola India to scale up its digital-first go-to-market and enhance its direct-to-consumer (D2C) strategy. VTEX stated that the collaboration has allowed Motorola to offer a host of functionalities to its consumers, including affordability schemes, free delivery, log-in via email OTP, and payment on delivery.
“VTEX has been a valuable partner for us, in our D2C journey. They helped us unify our B2C and B2B channels, enhance our website and checkout experience, and improve our digital capabilities. VTEX’s low-code development platform gave us the ability to deploy new projects quickly and stay ahead of the curve,” said, Prashant Aneja, ecommerce manager at Motorola India.
In line with its vision to further expand in India by helping to improve retailers’ profitability in the country, VTEX has appointed Yashdeep Vaishnav as Head of India. In his new role, Vaishnav will lead and expand the global enterprise digital commerce platform’s operations in India. He brings over 20 years of experience from the digital commerce industry, having previously served as the Chief Business Officer at SignDesk and as Country Head for an American cloud-based software company, the leader in customer relationship management (CRM). He has also worked with Vodafone and other multinational tech companies.
“Yashdeep’s appointment as Growth Leader for India is a testament to our commitment to delivering exceptional customer experiences in the region,” said, Prakash Gurumoorthy, General Manager, EMEA and APAC at VTEX. “With his extensive experience in the digital commerce industry and deep understanding of the Indian market, we are confident that he will lead VTEX India to new heights,” He added.
Speaking on his appointment, Yashdeep Vaishnav, said, “I am thrilled to be joining VTEX. I am looking forward to the opportunity to work with such a dynamic and innovative team and to contributing to VTEX’s continued success in the Indian market.”
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