Chennai: The leading OTT Video service by PCCW and Vuclip, Viu, has expanded its footprint in India by launching in the Tamil market with localized content, which includes Tamil language Originals, Tamil short films, Korean dramas and curated content for the enjoyment of millennials in Tamil Nadu.
Viu has already emerged as a leading OTT Video service in South East Asia.
Viu has partnered with several leading players of the Tamil content industry namely AP International Films, a pioneer in South Indian movies entertainment and the largest distributors of Tamil and Malayalam cinema. Film-maker and producer, Sameer Bharat Ram and Super Talkies, Leading Digital Content producer Trendaloud from the House of Vision Times, Established writer, filmmaker and comics creator Nandhini JS and Noted YouTube content producers Black Sheep and Fully Filmi.
Speaking on Viu’s foray in the Tamil market, Arun Prakash, President & COO, Vuclip says, “The youth of Tamil Nadu are unique. They have a perfect balance of modern unbiased outlook and deep-rooted culture and values. They have a unique liking for great stories told with local style and taste. We are here to offer them exactly that through our compelling curated content and fresh Viu Tamil Originals. We are deeply committed to investing in this market to develop the content industry and talent pool to serve the Tamil audience.”
The list of new Tamil Viu Originals includes Kalyanamum Kadhandhu Pogum: Produced by Viu & Nalan Kumarasamy, Sameer Bharat Ram, and Sateesh Swaminathan. Madras Mansion produced by Super Talkies production. Door No. 403 produced by Trendloud production, Nila NilaNila Odi Vaa Make Believe production. The list of Short Films includes Masha Allah… Ganesha directed by ace renowned film director, Venkat Prabhu and The Wind directed by national award filmmaker M Manikandan
