Wahter, a division of the Shiva Group, is set to disrupt the marketing landscape with the launch of Shot by Wahter, a revolutionary bottled water brand designed to cater specifically to GenZ. Founded by Amitt Nenwani and Kashiish A Nenwani, Wahter offers brands innovative advertising opportunities that transcend traditional media.
Shot by Wahter is more than just a packaged drinking water – it’s a unique advertising platform. The brand’s bottles, which serve as moving billboards, provide approximately 80% of the surface area for brand advertising, offering companies an effective way to reach a diverse and engaged audience. Shot is strategically placed across high-traffic retail locations including General Trade, Modern Trade, and mom-and-pop stores nationwide, ensuring widespread visibility.
Shot’s unique offering combines hydration with interactivity, featuring a monthly iPhone giveaway through a QR code on the label. This allows consumers to engage directly with the brand, creating a compelling experience that goes beyond just product consumption.
With 40% of each Shot bottle’s label dedicated to brand advertisements, Wahter provides a unique opportunity for brands to connect with the youth in a highly visible, daily setting. The bottles will be available in 250ml and 500ml sizes, with prices competitive to other bottled water brands like Bisleri and Kinley, making it accessible to a mass-market audience.
“We identified a gap in the market for brands to authentically connect with GenZ and millennials. Shot offers high-impact visibility in everyday settings, allowing brands to engage consumers in exciting, innovative ways,” said Amitt Nenwani, Co-founder of Wahter.
Aligned with Wahter’s commitment to sustainability, all Shot bottles will be fully recyclable, reinforcing the brand’s eco-friendly practices. Available at multiple retail points across India starting in November 2024, Shot is poised to redefine how brands engage with the next generation of consumers.
