As revealed by the latest WARC Creative 100 rankings, India has made a significant advancement in global advertising, leaping from 23rd place with 73.3 points in 2022 to 7th place in 2023, garnering a total of 1169.5 points.
Dentsu Creative’s The Unfiltered History Tour for VICE World News ranked second as the top creative campaign with 431.8 points.
Compiled by WARC, the annual Creative 100 Ranking is produced by combining the results of the industry’s most important global and regional creative award shows of 2022.
Amy Rodgers, Head of WARC Creative, said, “In an industry that sometimes struggles to defend its place in the C-suite, the rankings offer an opportunity for marketers to reflect on the best campaigns in the business and to review the impact their own work has on their brands. The benchmarks and insights garnered from the WARC Rankings are at the core of our brand promise: to bring confidence to marketing decisions through evidence-based insight and inspiration.”
