Warner Bros. Discovery has elevated Daniel Tan as senior vice president of marketing for APAC. In his new regional role he will expand his remit to oversee integrated marketing divisions across APAC that span the company’s regional direct-to-consumer, networks, brand, partnerships and franchise marketing functions.
Tan will lead the regional marketing teams to drive branding, content marketing, full-funnel subscriber growth, retention and engagement. He will report to Patrizio Spagnoletto, global chief marketing officer, direct-to-consumer.
Warner Bros. Discovery’s portfolio features brands such as HBO, DC, Harry Potter and Wizarding World, Discovery and Cartoon Network, as well as streaming services HBO GO and discovery+, with plans to launch Max in selected Asian territories in 2024.
Prior to his promotion, Tan was APAC vice president of growth marketing and streaming at Warner Bros. Discovery, a role he held for just over two years. Before that Tan spent eight years at The Walt Disney Company. Tan was part of the WarnerMedia family under Turner International from 2008 to 2013 where he was regional marketing director (Southeast Asia and Greater China).
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