Mumbai: Warner Bros. Discovery is turning up the summer heat with an expansive content rollout across its leading kids’ entertainment channels — POGO, Cartoon Network, and Discovery Kids. With over 200 half-hours of new programming, the lineup is packed with blockbuster premieres, superhero showdowns, iconic crossovers, and action-comedy adventures that promise to capture the imagination of young audiences across India.
Uttam Pal Singh, Head of Kids Cluster, South Asia, Warner Bros. Discovery, shared the excitement around the new slate, “We’re excited to deliver another unforgettable summer for kids and families across India. With fresh stories, beloved characters, and exciting crossovers, our new programming lineup is designed to entertain and inspire. At Warner Bros. Discovery, we’re committed to creating high-quality, engaging, and culturally resonant content — packed with action and humor.”
🔹 POGO: Homegrown Heroes in the Spotlight
POGO doubles down on its reputation as the home of Indian superheroes with new episodes and crossover specials starring Little Singham, Chhota Bheem, and Jay Jagannath. The channel will celebrate 17 years of Chhota Bheem with fresh content and special movies. Fans can also look forward to double blockbuster movie stunts every Sunday, ensuring a thrilling summer of “India Ke Superheroes.”
🔹 Cartoon Network: Jhatpat Action, Khatpat Comedy
Cartoon Network amps up its signature mix of action and humor with the return of hit shows like Teen Titans GO!, Bandbudh Aur Budbak, Grizzy and the Lemmings, and a brand-new season of My Hero Academia. Branded under the tagline Jhatpat Action, Khatpat Comedy, the channel promises high-energy entertainment for every mood.
🔹 Discovery Kids: Friendship, Fun, and Laughter
Discovery Kids continues its theme of Katti Batti, Dosti Pakki, spotlighting shows that celebrate friendship and fun. The fresh slate includes new episodes of Titoo, Mr. Bean: The Animated Series, Larva, and Fukrey Boyzzz, offering a blend of classic comedy and contemporary storytelling.
🔹 Strategic Brand Partnerships Driving Deeper Engagement
With the summer season being a peak engagement period, several leading brands have partnered with Warner Bros. Discovery to tap into its loyal viewership base.
Tanaz Mehta, Head of Advertising Revenues, South Asia, Warner Bros. Discovery, emphasized the strategic value of the summer slate, “Summer is a high-impact season for brands looking to connect with families. Our new lineup across POGO, Cartoon Network and Discovery Kids offers compelling opportunities for co-viewing and brand integrations. Through TV, on ground and digital, we’re enabling brands to tap into a deeply engaged audience while delivering memorable, high-energy entertainment.”
🔸 Brand Association Highlights:
POGO: Co-powered by Candyman Sourzz, Kellogg’s Multigrain Chocos, and Dettol; Associate Sponsors include PediaSure, Frooti, and Nycil.
Cartoon Network: Co-presented by Classmate, co-powered by Kellogg’s Multigrain Chocos and Dettol, with Havmor Ice Cream and Complan as Associate Sponsors.
Discovery Kids: Co-powered by Sunfeast Bounce and Dettol, supported by Kellogg’s Multigrain Chocos, Glucon-D, and PediaSure.
These strategic partnerships are helping deliver immersive and brand-safe experiences across linear TV and digital platforms, making Warner Bros. Discovery’s Summer 2025 campaign a compelling proposition for both viewers and advertisers.
