Even before the pandemic wreaked havoc all across the world, technology was enjoying its all-time high. However, the onset of the global health crisis fueled the process further. The emergency situation not only taught us, humans, the power of technology but the value of it. Almost every other organization started taking the digital route as it was the only viable solution for the survival of their businesses. One of the crucial tactics to thrive under such an unprecedented situation was the adoption of new-age marketing strategies, for instance, digital marketing.
One cannot deny the fact that digital marketing as a sector has been on the rise for the better half of the decade. But the significant contribution that Covid-19 has made in accelerating its growth is unparalleled. According to a recent report by Statista, the Indian digital marketing industry reached the value of 199 billion INR last year, which was valued at just 47 billion INR in 2015. The same report anticipated that the sector will reach a startling 539 billion INR by 2024. Thus, for a brand operating under such a potential sector, it is critical to stay on top of all prominent trends, streamline their marketing campaigns and automate a ton of tasks in the process.
Let’s delve deeper to further explore a few of the impactful digital marketing methods and tools that the marketers use to measure the deliverables:
SEO (Search Engine Optimization): Since each and every business has been embracing the digital space, the competition there is becoming increasingly fierce and competitive. Organizations are doing whatever they can and are finding ways that can help in increasing their search presence online. Even though SEO might be daunting, especially to up-and-coming businesses, it helps small business owners establish fast, robust, and user-friendly websites that rank higher in search engines. Consequently, this brings about more qualified potential consumers to a firm’s sites and ultimately, increases their conversion rates. One of the important tools to understand the specifics of organic traffic are Ahrefs and Semrush that helps in getting into the story of what has gained traction and what will continue to do so.
Social Media Marketing: We’ve seen firsthand how social media has gained prominence gradually to become one of the most influential and critical marketing channels for businesses today. It is not only utilized for networking but also for advertising a brand’s strong online presence. It has become a prime place for gathering valuable data when it comes to what consumers want. These platforms help businesses to connect with a large number of customers, increase brand awareness, and nurture leads as well as sales. Tracking and monitoring all of the moving pieces of social media traditionally is a recipe for burnout. Rather, organizations must consider dedicated software that allows them to publish relevant content and use social media to meet their big-picture business objectives. SocialPilot is a go-to content curation option as it lets you combine up to 100 social media accounts in a single dashboard to schedule up to 10,000 posts and publish content to multiple platforms. Moreover, Canva is a graphic design tool that helps you in everything, from a logo to a mind gap. The drag and drop function of this tool allows you to create impressive visuals for all the social networks without wasting time fiddling with a hundred buttons and sliders.
AdWords: Another effective measurement tool to drive traffic from the search engine through to a firm’s website is an AdWords campaign. Simply put, as opposed to a long-term marketing campaign, where SEO and other digital marketing tools can also play a part, AdWords play a significant role in increasing the reach of the short-term marketing campaign. Moreover, it can be worth hiring an expert to research keywords, set up a remarketing campaign or a Google search ad campaign on the brand’s behalf as it knows best how to measure the deliverables. Also, it doesn’t really matter who sets the advertisements up, as long as the firms are able to monitor and amend the advertisements as required for the positioning of the business.
Analytics: Needless to mention, having the right set of analytics tools is critical for the success of any business. A good analysis tool will provide the firm with all the data it needs to be informed about campaigns, projects and other key metrics that it is running for other brands’ all-around performance. Google analytics is the most important tool to measure the success of the campaign.
Summing up
As established, digital marketing campaigns are critical for every other brand to survive and thrive during such dystopian times. Businesses need to expose themselves to a large set of customers if they wish to touch new heights. Digital marketing campaigns seem to have a lot of potential to drive valuable results and the right tools help to measure the deliverables. Hence, operating a business in this digital-driven era can turn out to be of great benefit only if brands leverage the right tech methodologies to their full potential. Once the brands have sorted out their digital marketing tools, they can confidently move forward with their campaigns and keep a streamlined record of their marketing efforts.
This article is authored by Rakesh, Business Head and Director of Deepsense Digital.
