Zopper is an insurtech firm in India, integrating insurance and technology to deliver solutions. Partnering with insurance providers, Zopper’s API ecosystem simplifies insurance distribution, enhances accessibility, and fortifies the industry, creating transformative value for businesses and individuals.
With over 14 years in India, Zopper is headquartered in Noida and has established a formidable presence across 1200+ cities, powered by a team of ~1000 professionals dedicated to excellence. Since its inception in 2011, Zopper has attracted a cumulative equity infusion of $125 million, with a customer base of 2500+ B2B partners and earning the trust of clients such as Apple, Croma, Godrej, PayTM, Bank of Baroda to name a few.
Zopper said that it isn’t just redefining insurance—it’s shaping the future of how insurance works.
Zopper says that it redefines the insurtech landscape with its unique approach. It claims to be the only platform in the market offering customised APIs seamlessly integrated with insurers, Zopper aims to empower distributors to sell any type of insurance effortlessly.
At its core, Zopper’s mission is to democratise insurance distribution, breaking barriers to accessibility and enabling businesses to thrive. By acting as the vital bridge between insurance companies and ecosystem players, Zopper aded that it ensures seamless technology integrations are coupled with tailor-made insurance solutions, creating a seamless, efficient, and scalable insurance ecosystem.
Zopper has recently raised $25 million in Series D funding round and the funding also saw participation from existing investor Blume Ventures. Zopper is also backed by Creaegis, Bessemer Venture Partners, ICICI Venture. Zopper will use this fresh funding to ramp up its digital technology infrastructure, by strengthening its Insurance Distribution platform.
The company will also invest in its Data Science, Data Engineering, Campaigns, internal employee beneficial programme and artificial Intelligence /Machine Learning capabilities. The funds will also accelerate growth in the current bancassurance solutions and enhance the post sales and servicing capabilities for Zopper’s device and appliance protection businesses.
Medianews4u.com caught up with Aashita Kukreja, Head of Marketing Zopper
Q. From a marketing perspective, what are Zopper’s focus areas?
At Zopper, we keep customers at the core of everything we do and work back on various strategies in line with brand ethos. Today, marketing is no longer a cost function but very much part of the strategic business function. For decades, the formula for growth was predictable.
Sales meant the suits gave presentations in boardrooms while at least B2B marketing handled the occasional industry expo, advertising sponsorship and product collateral. The onset of the internet broke everything and gave rise to the emerging need for marketing brands, products or people.
Given this current scenario, Zopper created a unique position in the market and pivoted strategy, redefined the space and, over the years, the company has successfully built technology for retail, warranty platforms and now leading complete end-to-end insurtech solutions. Being a technology-first company, we strive to do everything at lightning speed to meet the needs and demands of our customers.
Our marketing goals align with the overall business and growth agenda at Zopper. The core focus remains to have an integrated approach across all facets of marketing and sales. In the coming quarters, we will continue to channel our efforts towards enhancing our data-driven approach and use existing marketing automation tools and AI tools to personalise our outreach and improve ROI.
Q. Which are the key markets that Zopper will target for growth?
Zopper is one of the largest insurtech firms in India, seamlessly integrating insurance and technology to deliver cutting-edge, customised solutions. Zopper is considering expansion beyond India, primarily targeting emerging markets with a growth trajectory similar to the country’s insurance industry.
Since we are a B2B company, we have to plug and play our technology into a business that already has a captive audience and, therefore, our growth comes very fast because when we can integrate with a bank, an e-commerce company or a retail chain, their entire captive audience is available for them to offer insurance and therefore the off-take is very fast.
Q. Is Gen Z going to be more critical from a marketing standpoint?
Millennials and Gen Z are more receptive to sincere and open marketing. As the ability to customise products and marketing through AI grows, brands need to be open about what goes into their pricing and business models. The more we customise the products and offerings, the better it gets. Be straightforward: first, acknowledge what is happening, demonstrate the why, and show how it can benefit the customer.
Talking about Gen Z, we notice that this generation is not just influencing consumer trends; it’s also reshaping the world of B2B marketing, which was not the case a decade ago. I would like to categorise them as influencers who are actually helping millennials and Generation X.
Their unique preferences and behaviours are driving a shift in how businesses market to each other. In short, the overall generational buying shifts, coupled with the rise of generative AI, are transforming the B2B buying landscape.
Q. Will brand building be a year long exercise or are there certain periods that Zopper will focus on more?
It’s a non-stop exercise; everything we do as a business reflects on our brand; we have been consistently working on it and will continue to work on it all year round. Our core strategy will be to keep customers at the core of everything we do. The team is obsessed with client fulfilment and commitment towards excellence.
All these must be coupled with brand-building and marketing exercises, a mix of thought leadership, public relations, digital content, campaign marketing and partnerships. We will continue to prioritise customer needs and preferences and ensure that our strategies are aligned with their expectations, all in line with business requirements. This customer-centric approach drives every decision, helping us build lasting relationships and deliver exceptional value.
Q. Could you talk about the campaigns and marketing activities that will be rolled out in the coming months on both the B2B and B2C side?
We are in an era where the entire marketing model is being reimagined. Campaigns are no more about B2B or B2C; they focus on the customer and their likes, wants and needs. Every day is a new journey for a brand like Zopper, which is playing at the forefront and creating strategies for the ever-evolving needs and demands of our customers and insurers.
We are improvising existing ways of targetting customers and pivoting towards designing campaigns across channels like social media, content, lead generation or public relations. Building a B2B brand effectively involves finding and leveraging unique differentiators.
We are mastering the art of audience segmentation. We are building relevant content for audiences – a one-stop platform for high-quality information about insurance and technology, initiating business lead generation campaigns, leveraging new-age media like podcasts/vodcasts, webinars, digital media, etc. In the coming quarters, we will use customer insights and market analysis to spot and act on trends early.
Q. How is AI impacting your sector?
Zopper has successfully built a tech platform from scratch. Our platform is designed to reduce the overall TAT and increase operational efficiencies for our customers’ ever-evolving needs and demands. The usage of AI and ML in our existing modules has paved the way for bettering our customer experience.
Our strategy has been and will always be to foster a culture of innovation and develop new products and services that meet the evolving market conditions. We conducted many experiments last year and have identified products in a few business verticals which yielded great results for us.
We will be focussing on consolidating and maturing those products in the coming years.
Q. Will most of the marketing take place in the digital realm? Kindly elaborate.
We are heavily focussing on digital media, especially social media channels to target customers, which remains the core of our overall marketing strategy.
We are combining strategic tactics like SEO, paid ads, content marketing, and email campaigns to engage decision-makers and build lasting relationships with customers and stakeholders. That said, we are not eliminating traditional media in the form of industry events, roundtables and in-person meetings!
The key here is to find a balance between these two.
Q. Could you shed light on the social media strategy for 2025 and how the activities will be tweaked depending on the platform like X, Meta, Youtube?
In 2025, Zopper’s social media strategy will continue to focus on creating high-quality content tailored to each platform based on audience intent. LinkedIn remains the primary focus, as it has proven to be the most effective in reaching relevant audiences for B2B marketing.
On YouTube, the strategy will balance educational long-form content with short, engaging videos, which we have been doing in the recent past. Instagram will continue to focus on engagement-driven content, using reels and visually appealing posts to engage a broader audience.
For platforms like X, the focus will be on sharing real-time industry updates, quick insights, and event highlights. We will be spending some time understanding the dynamics. Throughout the year, content formats will be adapted based on audience engagement, ensuring Zopper’s messaging remains relevant and impactful across all platforms.
Q. Zopper recently raised $25 million in Series D. What are the expectations from investors like Blume Ventures, Creaegis, Bessemer Venture Partners, ICICI Venture?
Under our mission of democratising access to insurance and enhancing financial safety, we are consistently creating and working effectively to create smooth journeys for our clients with the confidence of our partners. The deeper insurtech players integrate with partner’s core systems, the better the chance they have to create a simpler and seamless user journey. That is the key to expanding the category and that is how the space would evolve.
In the coming years, we aim to be the only player in the insurtech space and in line with this motive, we will increase our efforts in the future to develop expertise in data science, data engineering, and artificial intelligence and machine learning (AI/ML) and channelise efforts towards growth of the business.
We will follow a cautious approach in monetary spends and have a calculated ROI for every plan or strategy as and when needed. We will also focus our efforts on technology and customer-facing product offerings, which will support our growth in the years to come.
