Adomantra is a digital performance marketing company delivering data-driven advertising solutions for brands across the globe. With a mission to empower businesses through strategic digital transformation, Adomantra blends creativity with technology to drive measurable impact.
They have been dedicated to building brands that stand out in the cluttered marketplace. With a relentless focus on innovation, they strive to stay ahead of the curve, embracing cutting-edge technologies and trends to deliver results for clients.
As industry leaders, they strive to shape the future of digital marketing through responsible innovation, setting new benchmarks in excellence, and nurturing enduring partnerships built on mutual trust and shared success.
They believe that a strong legacy begins with robust foundations. Boasting decades of combined experience, the leadership team comprises seasoned industry veterans who bring unparalleled expertise and vision to the table. Their collective wisdom, gleaned from years of experience working with brands globally, empowers it to provide strategic guidance and creative direction that delivers tangible business outcomes.
Medianews4u.com caught up with Dr. Vikas Katoch Founder & CEO Adomantra Digital India. He is an online video advertising specialist, with a career spanning 14 years in the digital advertising industry. He has a skill set that includes Online Sales, Digital Marketing, Advertising Sales, Online Advertising, Online Marketing and more.
Q. What are going to be the focus areas and priorities for Adomantra when it comes to growth, profitability, growing the client roster etc?
Adomantra was set up in 2012 with a simple vision to bring technology and creativity together in a way that drives real business results. Over the years, we have grown into a full-service digital solutions agency, leading in Programmatic Advertising and Rich Media Innovation. Today, as an ISO 9002:2015 certified company, we work with more than 200 Fortune 1000 brands.
Our immediate focus is on strengthening our position in Healthcare, Travel and Information Technology. These three areas have been our core strength, and we see strong growth potential there. Alongside this, we are actively building our presence in CTV advertising, FMCG and FMCD, Real Estate, Education, Automobile, Banking and Financial Services.
When it comes to growth, our approach is to expand our client base in both existing and new sectors like Video Advertising, while also increasing the value we deliver to every client. Profitability will come from a sharper focus on performance-driven campaigns, the smart use of our proprietary technology, and scaling our global delivery. We have already delivered over 10 billion ad impressions worldwide, and our teams in Delhi, Mumbai, Bangalore and Hyderabad are ready to take that number much higher.
Looking ahead, our priorities are clear that we want to enter untapped markets, invest in creative and tech innovation, and make sure every campaign delivers measurable growth for our clients.
Q. Where is the whitespace for growth for Adomantra in India and abroad?
We are already providing advanced solutions today and building for where the market is heading. Video advertising is a major whitespace we are focusing on for the future. The demand for short form, interactive and personalised video is growing fast in India and globally. We see this as a powerful way for brands to create deeper connections and we are investing heavily to lead in this space.
At present, our solutions span Programmatic Advertising, SEO, CTV and Influencer Marketing. Each service is backed by customised strategies that combine human insights with technology precision. Looking ahead, Hyper Personalisation is a key growth area. Consumers expect content that feels relevant to them. In India, regional content will play a big role because every state has its own language and cultural nuances.
Our future growth will also come from keeping the consumer at the centre of everything. We go beyond metrics to understand the person behind the screen. Our campaigns avoid intrusive or irrelevant messages and instead provide value that educates, engages or entertains depending on the customer journey stage.
Transparency will remain non-negotiable. As trends and technologies change, clarity and honesty will keep us ahead and create lasting trust with our audience. This approach will open up strong growth opportunities for us in both India and global markets.
Q. The aim is to provide strategic guidance and creative direction that delivers tangible business outcomes. Does this entail having a thorough understanding of the client’s business and goals?
Yes, delivering strategic guidance and creative direction requires a complete understanding of the client’s business and goals. At Adomantra, we start by stepping into the client’s world to understand their industry, competitive environment and customer behaviour.
This helps us identify the right opportunities and create campaigns that are creative yet aligned with measurable business outcomes. Our strength comes from building ROI driven strategies backed by real time data and deep consumer insights.
For example, when working with a leading Healthcare brand, we created a cross-channel campaign that combined programmatic display, CTV video storytelling and regional content marketing. The client’s goal was to increase awareness in select Tier Two and Tier Three cities.
We developed messages in local languages and delivered them on platforms where the target audience was most active. This approach led to a 40 percent increase in qualified leads and a clear rise in patient enquiries within three months. The results came from understanding the client’s objectives and the audience’s needs equally well.
Today, our services range from Influencer Marketing, Video Advertising, SEO and Content Creation to WhatsApp Marketing, Email Marketing and Website Development.
Each initiative is designed to deliver tangible brand outcomes rather than vanity metrics. We combine storytelling, precise targetting and technology innovation to inspire action. This is why clients see us as a complete growth partner and not just a service provider.
Q. Is the media and entertainment sector like OTT platforms an important client base for Adomantra?
Yes, the media and entertainment sector, especially OTT platforms, is an important client base for us. The rapid shift toward on demand viewing has changed how audiences consume content. People are spending more time on streaming platforms, and that opens significant opportunities for performance driven marketing.
OTT players today are not just focussed on brand visibility. They want measurable actions like app installs, higher content views, and increased subscription revenue.
Our role is to help them achieve these goals with precision. We use targetted Video Advertising to reach the right audience segments based on their viewing habits, interests and device usage. Programmatic release allows us to optimise campaigns in real time, ensuring every impression works toward the intended outcome. In a country like India, vernacular content also plays a major role. By delivering ads in the audience’s preferred language, we see stronger engagement and higher conversion rates.
We have worked on campaigns that created pre-launch excitement for new titles, re-engaged inactive viewers and promoted premium subscription plans. Our strategies are built to deliver both scale and efficiency, which is critical for a sector where competition is intense and user attention spans are short.
This combination of data driven targeting, creative storytelling and regional adaptability is why OTT brands find value in partnering with us.
Q. Increasingly consumers don’t watch media. They interact with it, personalise it and try to control it. What opportunities does this offer brands who are looking to create a solid digital presence?
There is no doubt that consumers today go beyond simply watching media. They interact with it, personalise it and choose what they want to see. This creates a strong opportunity for brands to move from passive communication to active engagement.
When people interact, they reveal their preferences and intent. Brands can use this data to deliver content that feels relevant and timely. Our inbuilt DSP platform Adobid helps brands run programmatic campaigns at scale with precision targeting. This ensures every interaction is relevant and meaningful.
For example, a local food brand can use Instagram Reels and polls to test new flavours with its followers. It can share behind the scenes videos of recipe creation and invite customers to submit their own ideas.
By responding to comments and featuring user generated content, the brand turns casual viewers into active participants. Over time, this builds a loyal online community and a strong social media presence that drives real business results.
The strongest digital presence is built on experiences that invite participation. This could be interactive ads, personalised video or gamified campaigns. Consumers value speed and efficiency from technology but they also want emotional connection and a human touch. Balancing both creates trust and loyalty.
Q. At the same time finding the right balance between engagement, immersion and intrusion with users is a challenge. What tactics does Adomantra use to help clients in this area?
Finding the right balance between engagement, immersion and intrusion starts with respecting the user’s choice. At Adomantra, we believe the digital ecosystem must be accountable and user friendly.
This means giving people a safe and transparent experience where they know what they are seeing and why they are seeing it. As digital consumption grows, brands that protect user control will earn stronger loyalty.
We work with clients to design campaigns that attract attention without overwhelming the audience. This includes setting clear norms for data usage, maintaining high content quality and using targeting that is based on relevance rather than excessive frequency.
Our programmatic capabilities allow us to cap exposure, segment audiences with precision and optimise delivery in real time. This ensures ads feel timely and useful instead of disruptive.
Content strategy plays a key role in this balance. We create material that educates, entertains or engages depending on the user’s stage in their journey. We also give full clarity on what data is collected and how it is used, aligning with strict privacy standards.
By treating consumer trust as a privilege, we help brands create immersive and engaging campaigns that respect user boundaries while delivering measurable business outcomes.
Q. Does Adomantra do a lot of work with legacy brands who are trying to navigate a complex digital landscape? How important are personalisation and contextualisation in this regard to build connection?
Yes, we work extensively with legacy brands across sectors such as healthcare, education and ecommerce.
These brands have strong equity and deep-rooted customer trust, but they often need fresh digital strategies to stay relevant with younger and more digitally savvy audiences. Our role is to help them navigate this shift without losing their brand essence.
We replace generic mass communication with precise, segmented messaging that speaks to different audience groups based on geography, demography and intent. Personalisation and contextualisation are critical here as they allow us to match the brand’s voice to the consumer’s expectations while keeping the content relevant and timely.
Our expertise in Programmatic Advertising, CTV Video storytelling and Regional Content marketing has delivered strong results for such brands. In one healthcare campaign, we reached over 280 million people across different channels and platforms. The campaign achieved up to 98 percent complete video view rates and an average engagement rate of 33.33 percent on Meta Ads.
These results show that when legacy brands embrace data driven personalisation and contextual relevance, they can build stronger connections, expand their reach and achieve measurable growth even in highly competitive digital environments.
Q. Legacy brands often use digital to try and reinvent themselves or reframe the narrative to appeal better to Gen Z. What things need to be borne in mind to ensure that the branding and messaging are authentic?
Authenticity and transparency are non‑negotiable when reframing a brand’s narrative for Gen Z. This generation grew up in the digital era, with technology embedded in their daily lives from an early age. They are highly informed, quick to research, and three times more tech‑savvy than millennials.
This means they can easily detect insincerity or performative branding. For legacy brands, the task is not to abandon their heritage but to translate it into messages and experiences that feel relevant today. Staying true to core values while adapting the tone, format, and delivery to resonate with Gen Z is essential.
Gen Z responds strongly to storytelling that is transparent, purpose‑driven, and culturally aware. They want to see brands take a stand on issues that matter and show genuine commitment through action, not just words. Content must be relatable, socially conscious, and delivered in formats they engage with most from short‑form video to interactive experiences.
Brands that combine their legacy strengths with this level of authenticity can build lasting trust and position themselves as relevant, modern, and future‑ready in the eyes of the next generation of consumers.
Q. Are we seeing brands increasingly use Agentic AI to enter consumers homes? Is this becoming an important focus area for Adomantra?
We are at the early stages of what will be a profound transformation driven by Agentic AI. This is no longer just a buzzword, it is the foundation for a new era of brand‑consumer interaction. Unlike traditional AI models that react to inputs, Agentic AI operates autonomously, making proactive decisions and initiating actions on behalf of the user. It can interpret context, predict needs, and deliver solutions without explicit prompts.
In the marketing space, this means brands can enter consumer environments in a way that is both seamless and highly relevant, whether through voice‑enabled smart assistants, personalised content streams on connected TVs, or AI‑curated experiences across mobile and IoT devices. The shift is from reactive communication to predictive, self‑driven engagement that feels natural rather than forced.
For Adomantra, this is becoming a priority area of exploration and investment. We are studying how Agentic AI can move beyond surface‑level personalisation to deep behavioural modelling, integrating real‑time data from multiple touchpoints to anticipate consumer intent.
Our aim is to merge this capability with our strengths in Programmatic Advertising, CTV, and Interactive Video to create brand experiences that adapt dynamically to each individual. Imagine a campaign that not only changes its creative based on the user’s location and viewing habits, but also times its delivery when the AI predicts the highest receptivity.
We believe this convergence of predictive intelligence, immersive formats, and ethical data practices will define the next chapter of digital marketing and we are positioning ourselves to lead in that space.
Q. What role is data analytics playing in helping Adomantra deliver innovative, ad solutions for brands across the globe?
Data analytics is the foundation on which every Adomantra campaign is built. It powers smarter targeting, richer personalisation and continuous optimisation in real time. We use it to understand user behaviour at a granular level, refine creative strategies based on live feedback and measure outcomes against clearly defined goals.
Our framework combines real time intent data, behavioural signals and platform insights to design storytelling that feels personal and timely. With our custom-built systems, we optimise for viewability, engagement and conversion across devices, ensuring our video advertising solutions remain ahead of the curve while maintaining the emotional connection that builds loyalty.
For entrepreneurs and startups, the message is clear. Data should not be seen as a byproduct of marketing but as the starting point for every decision. In competitive markets, relying on assumptions can be costly. Using data to guide where to invest, how to communicate and when to adapt allows smaller businesses to compete with larger brands on equal footing.
At Adomantra, our goal is to make this capability accessible to every client we work with and to turn raw insights into measurable growth across global markets.
Q. What is the strategy of Adomantra to nurture enduring partnerships with clients that are built on mutual trust and shared success?
Our strategy to nurture enduring partnerships is built on three core values. These are transparency, alignment and long-term value. We work closely with clients to understand their business objectives in depth and to design solutions that deliver sustained results.
Since starting in 2012 with a three-member team, we have grown steadily, expanded into global offices, launched platforms like Adotrip and Adopremium, and reached milestones such as running more than one thousand active campaigns and developing AI driven DSP systems by 2025. This growth has been possible because we consistently focus on understanding our clients, their consumers and building long term marketing strategies that enable sustainable success.
What has kept us steady over the years is our commitment to honesty. We always present the real picture without sugarcoating. This approach has built deep trust and credibility. Clients know that we are partners who will guide them with clarity, even when the insights are challenging.
That trust has opened the door for us to recommend more effective and smarter solutions that create real value. In the end, mutual respect and a shared vision for growth have been the foundation of our most successful client relationships.
Q. Does Adomantra work with companies in sectors like auto, healthcare, and BFSI to help them with brand storytelling that goes beyond ads and looks at things like branded content, owned shows?
Yes, we work with several brands in sectors such as Auto, Healthcare and BFSI to create storytelling that goes beyond traditional advertising. Our focus is on building meaningful narratives that connect with consumers on a deeper level.
This can take the form of branded content, owned shows, video advertising, content marketing, SEO or data driven campaigns. As consumer trends evolve, we ensure that the stories we create are relevant, engaging and aligned with both brand objectives and audience needs.
At Adomantra, we have always believed in thinking beyond conventional boundaries. This mindset has allowed us to deliver work that not only drives visibility but also builds lasting brand equity. It is this spirit of innovation and commitment to meaningful communication that has sustained our growth and momentum over the past thirteen years.
