Thursday, March 23, 2023
MediaNews4U
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home 2020

We will consolidate our positioning as preferred choice for intercity bus travel in 2020: Manish Rathi

by MN4U Bureau
January 30, 2020
in 2020, Exclusive, Featured
Reading Time: 2 mins read
A A
We will consolidate our positioning as preferred choice for intercity bus travel in 2020: Manish Rathi
Share Share ShareShare

Manish Rathi, CEO &Co-Founder, IntrCity by RailYatri, shares his focus areas for 2020.

Create a new default in the intercity bus travel industry in India

The intercity bus market in India has been quite disorganised for the longest time and lacks standardisation as a category of intercity travel.The primary driver of standardisation in any travel category is the existence of a leader with a full-stack model who ends up creating the primary levers of standardisation. The non-existence of leader brand has created a trust deficit in consumers. IntrCity by RailYatri was created to address this very need.  We will move this forward in 2020 to elevate the experience of our intercity bus travellers and set a new default in the Industry.

Technology-led innovation for bus travelers

Technology has redefined almost every aspect of our lives and it is now the right time that intercity bus travel should benefit from the same. IntrCity by RailYatri has introduced the technology in SmartBus fleet to ensure the safety and security of our travelers. All our buses have CCTV and GPS fitted which is backed by 24×7 command centre for surveillance, tracking and monitor the on-road bus performance. We have recently introduced technology that alcohol tests for our drivers before they start the trip. We have also added driver fatigue alert system, which allows us to detect when the driver is distracted oris feeling drowsy and alerts driver, bus captain and command centre immediately. We will keep adding in-bus technology in 2020 to enhance the safety and security ofIntrCitySmartBus travellers.

Use of AI and big data to improve the overall intercity bus travelling experience

We have been successful in using data, predictive algorithms and analytics for making it easy for travelers to make informed choices on mode of travel, ease of booking and enhance overall journey experience. We recently introduced AI-enabled Driver Fatigue alert System that tracks the eye and hand movement of our SmartBusdrivers every second and determines their alertness level. Infact data-driven features is our default way of working and it goes into the minutest details like boarding points, route planning, lounge locations, just to name a few. We will continue using AI and big data in 2020 for enhancing safety, convenience and performance in intercity mobility.

Customer Focus

We are biased towards customer experience, creating a great journey for them and providing hassle-free intercity travel experience. With such a commitment to provide long-term value to customers, IntrCity by RailYatri is investing in building services and facilities for IntrCitySmartBustrvellers.We did not only build physical infrastructure in the form of lounges and appointed boarding staff but we also created industry-first app features like pre-boarding tracking and referral program. We have created a service that has exceptional NPS ratings on every route we operate in. We will consolidate our positioning as a preferred choice for intercity bus travel in 2020 and build IntrCitySmartBus as a customer-first intercity mobility brand.

Tags: FOCUS 2020Manish RathiRailYatri

RECENT POSTS

Effectiveness of marketing activities top driver for MarTech usage: Report

Effectiveness of marketing activities top driver for MarTech usage: Report
by MN4U Bureau
March 23, 2023
0

India lags behind global averages in the percentage of marketing budgets spent on MarTech, as per the 'Mirum India MarTech...

Read more

Sulekha.com forays into Hyperlocal Marketing Services with ‘ProManage’

Sulekha.com forays into Hyperlocal Marketing Services with 'ProManage'
by MN4U Bureau
March 23, 2023
0

Sulekha.com, a tech-AI platform for expert services has announced its foray into Hyperlocal Marketing Services with the launch of ProManage....

Read more

LATEST NEWS

Sulekha.com forays into Hyperlocal Marketing Services with 'ProManage'

Sulekha.com forays into Hyperlocal Marketing Services with ‘ProManage’

March 23, 2023
Colors Bangla presents WTP of Kaberi Antardhan on 26th March

Colors Bangla presents WTP of Kaberi Antardhan on 26th March

March 23, 2023

ANALYSIS

Effectiveness of marketing activities top driver for MarTech usage: Report
Analysis

Effectiveness of marketing activities top driver for MarTech usage: Report

by MN4U Bureau
March 23, 2023
0

India lags behind global averages in the percentage of marketing budgets spent on MarTech, as per the 'Mirum India MarTech...

PEOPLE

Mars Wrigley promotes Kalpesh Parmar as General Manager Asia
Featured

Mars Wrigley promotes Kalpesh Parmar as General Manager Asia

by MN4U Bureau
March 23, 2023
0

Mars Wrigley India has announced the promotion of Kalpesh Parmar as General Manager of Mars Wrigley Asia and the appointment of Tamer...

Bharati Sudhir joins Inspira Enterprise as CMO

Bharati Sudhir joins Inspira Enterprise as CMO

March 23, 2023

MARKETING

Sulekha.com forays into Hyperlocal Marketing Services with 'ProManage'
Featured

Sulekha.com forays into Hyperlocal Marketing Services with ‘ProManage’

by MN4U Bureau
March 23, 2023
0

Sulekha.com, a tech-AI platform for expert services has announced its foray into Hyperlocal Marketing Services with the launch of ProManage....

Subscribe to Newsletters

ADVERTISING

Mindshare, Wavemaker, Maitri and Pink Lemonade win big at Big Bang Awards
Advertising

Mindshare, Wavemaker, Maitri and Pink Lemonade win big at Big Bang Awards

by MN4U Bureau
March 23, 2023
0

Mindshare India, Wavemaker India, Maitri Advertising Works, Pink Lemonade and Mondelez India won top honors in their respective fields at...

Art-E appoints Vibhor Gulati to head operations in Mumbai

Art-E appoints Vibhor Gulati to head operations in Mumbai

March 22, 2023
WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness

WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness

March 22, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist