Mumbai: WebEngage, a leading Customer Data Platform (CDP) and marketing automation solutions provider, has announced a strategic partnership with Amity University to enhance lead engagement and streamline its student communication strategy. The collaboration aims to deliver personalized and consistent communication at scale, driving stronger lead activation and enriching student journeys across campuses and online platforms.
As part of the partnership, WebEngage has integrated seven Amity campuses—Gurugram, Gwalior, Jaipur, Lucknow, Mumbai, Raipur, and Bengaluru—along with Harrow International School Bengaluru into a single, unified platform. This centralised system will enable Amity to manage communications more efficiently and ensure timely, context-rich interactions across all its institutions.
The unified platform empowers Amity University to deliver data-led personalization, ensuring consistent engagement, better conversion outcomes, and enhanced student experiences at every touchpoint.
Commenting on the collaboration, Shreya Trivedi, VP – Customer Success & Business Operations, WebEngage, said, “This partnership is about more than just technology; it’s a shared commitment to enhancing the student journey. Amity University understands the power of personalised communication, and we are excited to provide them with a single, powerful platform to execute on that vision. Together, we will ensure that every prospective student feels seen and valued, leading to stronger engagement and better enrollment outcomes across all their institutions. We are excited to commit with Amity for paving the way for this breakthrough in education sector.”
Ankit Kapur, Vice President – Marketing, Amity Education Group, added, “Our mission has always been to offer an all-inclusive and enriched learning experience. With WebEngage’s support, we can now amalgamate all campuses and online platforms into a single system, drive efficient lead nurturing, and deliver timely, relevant communication to prospective students, ultimately enhancing engagement and conversion outcomes.”
