New Delhi: Wellbeing Nutrition, a health and wellness brand, has launched its latest consumer awareness campaign — “Slow Release Supplements: Designed for Better Absorption.” The campaign underscores the critical role of nutrient absorption in determining the true effectiveness of supplements.
With growing consumer demand for Magnesium, Omega, and Multivitamin supplements driven by lifestyle-related stress, sleep disorders, and heart health concerns, the nutrition market is Qwitnessing a clear shift toward clinically validated solutions. However, while awareness of supplement categories has increased, the key factor of absorption has often been overlooked in the conversation around efficacy.
Wellbeing Nutrition aims to bridge this gap with its Slow Range, featuring innovations such as sustained-release and liposomal technology that allow nutrients to be gradually released and absorbed more effectively by the body. The portfolio includes clinically formulated products like Triple Magnesium Complex, Ultra Strength Magnesium+, 4x Strength Omega 3 Fish Oil, Probiotics, and Daily Multivitamins. The Slow Range has already delivered 45% growth, with magnesium contributing over one-third of sales, reflecting strong consumer trust in science-backed, absorption-led supplementation.
Speaking on the campaign, Saurabh Kapoor, Co-founder, Wellbeing Nutrition, said, “In today’s market, supplements are often evaluated by the ingredients they list. However, science has consistently shown that it is absorption, not mere consumption, that determines real impact. Recognizing this early, we were among the first in India to introduce Slow release supplements in 2022, foreseeing the gap in effective supplementation. Our vision has always been to move beyond labels and deliver clinically validated formulations that work in harmony with the body, ensuring sustained results and long-term wellbeing.”
Adding further, Varun Kandhari, Chief Marketing & Growth Officer, said, “Indian consumers are becoming more aware and informed, over 60% now want proof of performance, not just promises. When we engage with them, it is clear that India is ready to embrace the future of supplementation, one built on science, transparency, and measurable outcomes. With magnesium and omega playing an increasingly vital role in managing stress, sleep, and heart health, this campaign focuses on building awareness around absorption science. Our aim is to empower consumers to move beyond noise, recognize clinically validated solutions, and make choices that truly enhance their wellbeing.”
The campaign will be amplified through digital activations, influencer partnerships, and expert-led conversations designed to simplify the science of absorption and reinforce Wellbeing Nutrition’s positioning as a pioneer in clean, clinically proven wellness solutions. The Slow Range and other Wellbeing Nutrition products are available across leading online platforms including Amazon, Blinkit, Flipkart, Nykaa, as well as offline retail stores nationwide.
