MUMBAI: Wellbeing Nutrition has launched a new campaign, ‘Show Your Tongue to Health Problems!’. This initiative features Wellbeing Nutrition’s Melts dissolvable strips. Emphasising tongue-in-cheek humour, the campaign urges Indians to #ShowTheirTongue as a sign of victory over health issues. The aim is to foster a new consumer behavior that integrates well-being into daily routines with a ritual- “Tongue Out, Melts In, Wellbeing For The Win!“
The campaign focusses on the ease and effectiveness of Melts, designed to address common health concerns like sleep, hair health, and vitamin deficiencies. These dissolvable strips the company said are crafted using clean, clinically proven ingredients combined with technology to provide solutions. By making health routines fun and approachable, Wellbeing Nutrition said that it aims to create an impact on how people perceive and manage their well-being.
The Indian nutraceutical market, estimated at $4-5 billion currently, is projected to reach $18 billion by 2025, fueled by a growing health-conscious population seeking convenient and natural solutions. Wellbeing Nutrition explains that it offers products that combine the art and science of living well. The company said that it focusses on quality and innovation. This sees them do clinical testing and using clean ingredients to ensure every product meets the highest standards of efficacy and safety.
“The Indian nutraceutical market is a billion-dollar opportunity in India and with the rising awareness amongst consumers, the idea with this campaign is to generate a consumer behaviour/ ritual. One that integrates taking charge of your wellbeing seamlessly into your daily life. At Wellbeing Nutrition, we strive to be consumers’ lifelong partner in the pursuit of their holistic health with artfully curated and scientifically backed products. As an extension of the brand’s personality, This campaign will help us connect with a wider audience and emphasise the importance of innovative nutraceutical solutions that make taking charge of your health enjoyable” said Saurabh Kapoor, co-founder Wellbeing Nutrition..
Wellbeing Nutrition has roped in Sanya Malhotra, Pratibha Ranta, Rohan Shah and Jibraan Khan to create the ritual- “Tongue Out, Melts In, Wellbeing For The Win!” for melts on social media to build recall. the goal is to reinforce the campaign’s message of making health routines fun and effective.
