Mumbai: This Pride Month, White Rivers Media (WRM) built on their ongoing commitment to the LGBTQIA+ community by launching a series of impactful initiatives that furthered their efforts to address new-age problems and empower the community. Their conviction is that allyship requires more than just ‘tokenism’.
WRM’s focus continued to be on three key pillars: fostering understanding within its own walls, addressing real-world challenges faced by the community, and amplifying diverse voices.
Partnering with the Keshav Suri Foundation, an NGO that works for the betterment of marginalised communities, including LGBTQIA+, WRM spotlighted the pertinent issue of dating app scams targeting folks in the pride community. Their social media campaign aimed to raise awareness, encourage reaching out, and empathise with those being tricked.
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They highlighted top LGBTQIA+ campaigns from around the world for inspiration and created the ‘Groove with Pride’ a Spotify playlist, showcasing the exceptional talent of LGBTQIA+ music artists globally.
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The agency hosted a thought-provoking panel discussion in association with The Quint on ‘Pinkwashing’ the LGBTQIA+ community. This discussion challenged the concept of performative brand support to the pride community and had diverse views from the community and allies.
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Shrenik Gandhi, Co-Founder and CEO of WRM said, “True support goes beyond a hashtag or surface-level gestures. At WRM, we are committed to facilitating and fostering an environment where diverse views are heard and addressed while bridging the gap between gender equality and gender equity.”
WRM is continuing to enrich inclusion through impactful Pride Month initiatives, bolstering sensitisation through open communication – both internally and externally.
