Wieden & Kennedy (W+K) India has announced its appointment as the official creative agency on record (AoR) for Casio’s iconic brand G-Shock in India.
G-Shock is a global watch brand retailed in India by Casio India Company, the Indian subsidiary of Casio Computer Co.
Wieden & Kennedy India was chosen based on its track record of delivering creative campaigns that deeply resonate with audiences, informed a statement announcing the development.
“At W+K, we try to design work that makes cultural inroads for our brands, making them an organic part of consumer conversations. A cult brand like G-Shock was built for this kind of work and we can’t wait to get started!” said, Shreekant, Head of Delhi Office, Wieden & Kennedy India.
Hideki Imai, Managing Director, Casio India, said, “We are delighted to join forces with Wieden & Kennedy India as our creative agency on record. Their creative prowess and strategic insights make them the ideal partner to help us connect with our Indian consumers in meaningful ways. We are confident that this collaboration will enable us to further strengthen G-Shock’s position as the go-to brand for individuals seeking unmatched toughness and style.”
Upcoming campaigns and experiences will amplify G-Shock’s presence and solidify its position as the leading brand of tough watches with unparalleled fashion sensibilities in India, the statement added.
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