Mumbai: India’s premiere, holistic D2C preventive pet care brand, Wiggles.in with a wide range of products and services continues to keep pets at the center of every celebration. In a bid to encourage pet parents to never give up on caring for their pets, Wiggles.in now launches #LoveIsInTheCare, a digital marketing campaign ahead of Valentine’s Day. The campaign is an extension of the brand’s values and attempts to inculcate a spirit of never giving up on one’s pet, no matter the circumstances.
Crafted around the core thought that the ultimate form of love is care, the #LoveIsInTheCare campaign brings to light the fact that pets step into our lives as blessings and ultimately need to be cared for just like any other family member or friend. The campaign explores different aspects around pet care such as teething problems, issues leading to loss of appetite, poor or diminishing eyesight, and how pet parents are the only ones empowered to help them overcome and deal with their problems thus reinforcing the campaign’s core ideology. It also brings together stories of pets suffering from trauma, inflicted with hip dysplasia, tragically hurt, the ones who have donated blood, and even the ones who were saved from being abandoned when they got terminally ill, wherein pet parents took them under their wing and carefully nursed and cared for them like their very own flesh and blood.
Speaking about the campaign, Anushka Iyer, Founder and CEO, Wiggles.in says, “Pets are at the heart of all that we do at Wiggles and it is only right that we celebrate them and pet parents who go above and beyond for them not just on Valentine’s day but every other day. Our campaign #LoveIsInTheCare is an extension of our belief about the importance of pet care. It is only when we care for our furry companions and face the odds together, that we can truly understand how much we love them. We hope this campaign connects with pet parents and non-parents as intended and helps them establish a more meaningful relationship with the pets and streeties around them.”
#LoveIsInTheCare celebrates the everyday moments where pet parents while taking care of their pets, keep their pet’s needs before theirs without giving it a second thought. The campaign is live across social media platforms, digital media as well as the Wiggles D2C website and is conceptualized and executed by the in-house creative team Wiggles.in.
