Britannia’s beverage brand Winkin’ Cow has released a new TVC for its Thick Shakes line, which was conceptualised by McCann Worldgroup Bangalore, emphasising the range’s multisensory adventure, describing it as a “party in a bottle” for senses.
Taking the essence of the previous TVC’s fun party with the cows, this film targets the party-loving Gen-Z audience and thus includes a groovy dance routine to appeal to them. In addition, the commercial highlights Thick Shakes’ new PET bottle avatar as well as its mascot, who embodies the brand’s fun and adventurous spirit.
Abhishek Sinha, Chief Business Officer, Dairy Business, Britannia Industries Limited, said, “Britannia Winkin’ Cow is a beverage product line loved by all. We have been receiving positive feedback from our consumers and that is substantiated by our revenue figures that crossed INR 100 Crores in FY22, within just three years of its launch. As a customer centric organization, we wanted to celebrate their love & admiration by launching their favourite Winkin’ Cow in an all new and improved thick shake range. The brand new sleek PET bottles are designed to elevate the consumption experience and the evolved packaging enables consumers to have a multi-sensorial experience with a delightful flavour. The new TVC perfectly captures the spirit of the new Winkin’ Cow range.”
Further, Sambit Mohanty, Head of Creative South, McCann Worldgroup, said, “From a tantalizing aroma to a great mouth-feel and taste, new Winkin’ Cow milkshakes are truly a sensorial delight. To convey this in an entertaining manner, we hit upon the idea of a ‘Cowverse’ – where our gang of teens are transported to after drinking Winkin’ Cow. Our film brings alive this world in a fun, groovy way.”
Campaign Credits:
Britannia Brand Team
Chief Business Officer, Dairy Business – Abhishek Sinha
Marketing Head, Dairy Business- Sai Mahesh Vishwanath
Brand Manager – Yamini Gupta
McCann Worldgroup team-
- CCO- Prasoon Joshi
- Head of Creative – Sambit Mohanty
- ECD, Head of Art- Rathish Subramaniam
Creative – Karthik R, Suresh P V, Binesh Sharma, Abhijit S S
Strategy- Abhijith Shetty
Account Management- Vishal Ahluwalia, Rachna KaviMahajan, Shourey Goswami, Murali VS
Agency Producer- Karan Prabhakar
Production team-
Production house- Firecracker film
Director- Raj Tambaku
