Wipro MaxKleen, a brand under Wipro has announced the launch of its latest digital campaign for MaxKleen Power Squeeze. This is a disinfectant with a squeeze format. The campaign, titled #MaxkleenPichuk, is a celebration of festivity dedicated to recognising the unsung heroes who tirelessly contribute to the well-being of our homes every day.
Launched with the intention of spreading joy during the auspicious occasion of Makar Sankranti and Pongal, #MaxkleenPichuk campaign aims to connect and engage with the audience by capturing the true essence of festivity.
The campaign the company explains departs from the traditional product-focussed approach, shifting its focus to a social initiative. By showcasing moments where the team visits the homes of these women and takes the initiative to clean for them, the campaign looks to emphasise the fact that the true spirit of festivity lies in spreading happiness by giving back to those who deserve it the most. Cleaning the homes of these unsung heroes, who tirelessly work for others, brings joy and a profound sense of respect to their lives. The film narrates a story of spreading joy through gratitude and respect, encapsulating the spirit of appreciation.
Pad Play director Vivek Reddy said, “The #MaxkleenPichuk is not just a digital campaign; it’s a testament to the power of gratitude. By recognising and appreciating the efforts of these unsung heroes, we aim to inspire positivity and appreciation in every home. It’s a meaningful impact in the lives of those who often go unnoticed but contribute significantly to our daily lives.”
Wipro Consumer category manager Suhaib Iyaz said, “The #MaxkleenPichuk TVC goes beyond selling a product; it skilfully captures a story that resonates with the audience’s emotions and experiences. PAD’s execution plays a pivotal role in bringing this idea to life, making the campaign a powerful tool for building a genuine and lasting connection with the viewers.”
Wrapping up the journey, MaxKleen added a dash of joy by surprising the unsung heroes withgoodies, all captured with the infectious happiness of #MaxkleenPichuk.
The digital campaign is currently live on Wipro MaxKleen’s social media platforms and will be further amplified through comprehensive hoardings and other promotional channels.
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