Bangalore: Wipro Consumer Care and Lighting, under its leading home care brand MaxKleen, today announced the launch of MaxKleen 2-in-1 Floor Cleaner, a scientifically formulated disinfectant that not only removes tough dirt and grime but also repels insects. The product, unveiled through a new TVC campaign, is designed to address the dual challenges of cleanliness and pest prevention in Indian households.
The new offering marks a significant step in redefining home hygiene standards, especially for Indian homes where maintaining a germ-free environment while tackling insects like ants and flies remains an everyday concern. Unlike conventional cleaners that focus solely on disinfection, MaxKleen 2-in-1 sets itself apart with its proprietary blend of natural oils, including lemongrass, cedarwood, and pine oil, that repel insects while ensuring 99.9% germ protection.
With its dual-action formula, consumers benefit from deep cleaning, time and cost savings, and enhanced hygiene outcomes. Its non-sticky formula and fresh lemongrass fragrance further elevate the cleaning experience, leaving homes not only visibly clean but also hygienically safe and refreshingly pleasant.
The launch TVC dramatizes this proposition with a playful narrative. It opens with a homemaker cleaning her floor as animated ants, flies, and foul odors attempt to invade. The pests mock traditional cleaners until MaxKleen 2-in-1 Floor Cleaner kicks in—forcing them to retreat and leaving the home protected. The film highlights MaxKleen as more than a cleaner: it is a line of defense.
Ushasis Saha, GM – Business Development, Wipro Consumer Care and Lighting, said, “Today’s consumers demand floor cleaners that deliver superior protection and effortless convenience. Wipro MaxKleen combines deep floor cleaning with effective insect repellence – offering complete care in one simple solution. At Wipro Consumer Care & Lighting, we create home care solutions that match modern lifestyles – blending convenience with powerful results. MaxKleen 2-in-1 Floor Cleaner can effectively disinfects floors as well as repels insects keeping homes safe and fresh.”
