Remember your dad asking to play your video game and claiming to be really good at it? It might not be true most times, but what when it is? Taiwanese technology company Asus India launched its campaign ‘Khelon Ka Pitara’ featuring actor Ronit Roy playing a father, and taking viewers on a trip down memory lane.
Conceptualised by Whizzstudios, the film opens with the father-son duo engaged in playful banter. The son is engrossed in playing on the ROG Ally. When the father asks him to share the console, he dismisses the idea. Roy pulls out an album that allows the film to cut to his childhood days, when he was an MVP. Now convinced, the son lets Roy play.
The campaign traces the evolution of gaming – from handheld battery-powered devices to multiplayer marathons in cyber cafes – while nudging millennials to play again.
Paramjeet Singh, Marketing Head Consumer PC & Gaming – Systems Group, Asus India, said, “In the dynamic landscape of technological evolution proliferating across human generations, we are proud to introduce our latest campaign, ‘Khelon Ka Pitara’. The campaign is designed to establish a meaningful connection with the millennials, who were the first generation to start gaming and facilitate a bridge to their Gen Z and Alpha kids, who are currently immersed in the advanced stage of gaming. ROG Ally along with this campaign signifies a distinctive and shared gaming affinity between the millennial generation and their progeny, aiming to foster mutual interest in gaming, bridging the generational gap and creating a lasting bond amongst them.”
Feedback: [email protected]
