Women are an integral part of Xpedeon’s culture of innovation, collaboration, and excellence: Komal Tomke

Xpedeon’s ERP platform is designed to enhance efficiency, boost productivity, and manage costs effectively by seamlessly integrating digital workflows across Procurement, Inventory, Plant Management, Contract Management, Manufacturing, Payroll, HR, Financial Accounts, Rentals, and Leasing. With its purpose-built capabilities, Xpedeon aims to empower organisations to achieve streamlined operations and outstanding project performance.

On the occasion of International Women’s Day Medianews4u.com caught up with Komal Tomke, Head of Marketing at Xpedeon

Q. What activities is Xpedeon undertaking for Women’s Day in terms of campaigns and initiatives to enhance women’s productivity in the company?

For Women’s Day, Xpedeon is prioritising the well-being and productivity of its female employees by organising a specialised health camp focussed on women’s health.

Additionally, we are hosting an insightful session titled ‘Code Your Wealth: Accumulating Health as Your Greatest Asset’ by Dr. Asha Sah. This initiative aligns with our commitment to fostering a supportive and empowering workplace for women.

Q. What challenges did you face while advancing to a leadership position?

Advancing to a leadership position has been a journey of continuous learning and adapting to new responsibilities. One of the key aspects was transitioning from execution to strategy while ensuring that teams remain aligned and motivated.

Staying ahead of industry trends, making data-driven decisions, and fostering collaboration across teams have been crucial. At Xpedeon, the focus has always been on skills and results, which creates an environment where talent thrives.

Q. What advice would you give to women climbing the corporate ladder?

The best advice I can give to women seeking a career in the corporate world is to embrace confidence, continuous learning, and resilience. Take the time to build a strong professional network, seek mentorship, and never be afraid to speak your mind.

It is essential to strike a balance between ambition and flexibility, as well as to advocate for your own worth. There is an expansion of leadership opportunities for women, but challenges continue to exist. In order to achieve success, one must be persistent, believe in oneself, and be courageous enough to break down barriers. Don’t give up!

Q. Is the role of the CMO evolving or under threat as marketing functions become more specialised?

The role of a CMO is evolving, not diminishing. As marketing expands across digital, data analytics, customer experience, and branding, CMOs must adopt a more strategic approach.

Marketing remains a core growth driver, combining technology and customer insights to fuel business success. While some responsibilities now intersect with CIOs or Chief Growth Officers, a strong CMO unifies these efforts under a cohesive vision. Adaptability and cross-functional collaboration are key to staying relevant in this dynamic landscape.

Q. Xpedeon emphasises innovation, collaboration, and excellence. What role do women in the company play in driving this vision?

Women are an integral part of Xpedeon’s culture of innovation, collaboration, and excellence. Xpedeon’s Chief Operating Officer, Seema Vakharia, exemplifies this by leading transformative projects that have positioned us as a premier SaaS solutions provider.

Recently, at the 7th Edition of the Realty+ PropTech Conclave & Excellence Awards 2025, she was awarded ‘PropTech Woman of the Year’. Empowering women in leadership positions allows us to tap into varied views that drive creativity and operational efficiency, thereby increasing our impact in the construction technology sector.

Empowering women in key leadership roles—such as Support Head, Training & Development Head, HR Head, and Marketing Head —brings diverse perspectives that drive innovation, enhance operational efficiency, and strengthen industry impact in the building technology sector.

Q. What are your views on Diversity, Equity, and Inclusion (DEI)? What programmes does Xpedeon have in this regard?

At Xpedeon, we believe in equality irrespective of gender, creed, or caste. Our focus is on talent, conviction, and skills. We foster an inclusive work culture with equal growth opportunities, fair pay policies, and leadership programmes, ensuring a diverse and thriving workforce.

Q. What is your perspective on work-life balance for female employees who juggle professional and family responsibilities?

Many female employees continue to confront significant hurdles in establishing work-life balance. Companies are implementing policies like remote work, flexible hours, extended parental leave, and childcare support, as the importance of workplace flexibility develops.

While these programs have helped many women balance their careers and personal obligations, the journey towards true work-life integration continues. Creating an equal and friendly workplace remains vital to ensuring women’s professional and personal advancement

Q. How much does Xpedeon invest in upskilling its female employees?

Xpedeon is committed to continuous learning and professional growth for all employees, including our female workforce.

We invest in skill development through training programmes, leadership initiatives, and mentorship opportunities, ensuring that talent and expertise drive career progression. Our focus is on providing equal access to upskilling resources, fostering an environment where all employees can thrive.

Q. Do women in key marketing roles bring more empathy to campaigns and brand messaging?

Absolutely. Women in leadership positions frequently bring a great sense of empathy to marketing, allowing firms to connect more authentically with their target customers. Customers feel seen and understood because of their emotional intelligence, which builds trust and loyalty.

In 2025, women executives will continue to influence marketing tactics emphasising diversity, relatability, and customer-centric storylines. This is especially successful in digital and social media marketing, where authentic involvement is crucial to brand success.

Q. Are today’s generations more progressive in their views on women in leadership roles?

Yes, today’s generation is making tremendous progress in advancing women’s leadership. In the United Kingdom, women now hold a record 43% of board seats in major corporations, thanks to voluntary inclusiveness efforts rather than quotas.

In India, the IT sector has experienced a considerable increase in female senior leaders, with women accounting for 23% of these positions in 2024, up from 18.7% in 2023.

However, opinions remain nuanced. According to a recent Ipsos survey, 65% of Gen Z women actively seek female leadership in organisations before applying, but 60% of Gen Z men believe gender equality attempts have resulted in male discrimination. These findings highlight a complicated but dynamic context in which progress is still being made.

Q. What marketing activities will Xpedeon undertake in the coming months to create awareness about its products and solutions?

Xpedeon, with its 30+ years of global expertise, is strategically focussing on the Indian market in the coming years. However, for any marketing strategy to yield results, it is crucial to first understand the market dynamics, customer needs, and existing gaps.

That’s why we are investing in market research to gain deep insights into the specific requirements of the Indian construction and real estate sectors. Based on these insights, our marketing initiatives will include participation in key industry events, thought leadership content, digital outreach, and strategic partnerships to bridge the gap between our brand and our customers effectively.