Mumbai: Wonderchef, a kitchen appliance and cookware brand, has unveiled its latest national campaign titled ‘Jode Bharat Ko’, featuring the brand’s co-founder and culinary icon Chef Sanjeev Kapoor. The campaign is a heartwarming tribute to the rich tapestry of Indian cuisine and the central role Wonderchef’s Nutri-blend mixer-grinder plays in uniting diverse kitchens across the country.
The campaign film opens with a resonant message: “Bhashaayein anek, pakwaan anek, mixer grinder — ek.” From sarson da saag in Punjab and idli-dosa chutney in Chennai, to biryani in Lucknow, shorshe maach in Bengal, and smoothies in Mumbai, Nutri-blend has cemented its position as a trusted companion in every Indian household.
Chef Sanjeev Kapoor, who co-founded Wonderchef, said, “Cooking is a language of care — and Nutri-blend brings that care into the kitchen. It empowers every homemaker to cook food that’s not just tasty but also healthy and easy to make. That’s what Wonderchef stands for — health, taste, and convenience for every household.”
Ravi Saxena, CEO and co-founder of Wonderchef, added, “With Jode Bharat Ko, we’re celebrating how India’s most loved mixer-grinder, Nutri-blend, has found a home in millions of kitchens. Its powerful 500W copper motor, unbreakable transparent jars, and high-precision blades make it perfect for quick, nutritious, and delicious meals — blending tradition with modern convenience.”
The campaign weaves storytelling with regional authenticity, showcasing how the Nutri-blend adapts to every Indian palate while symbolizing unity in culinary diversity. It concludes with Chef Kapoor’s signature sign-off: “Desh ka pyaara — Nutri-blend hamara. Jode Bharat Ko.”
