New Delhi: Wondrlab, India’s largest platform-first martech network, has secured a new brand mandate with Blue Heaven, a well-known name in Indian cosmetics.
With over 50 years of history, Blue Heaven has continually evolved, making makeup an integral part of everyday life. The brand now aims to attract a younger audience and boost its aspirational appeal. Wondrlab will utilize its full-funnel approach to manage the entire brand mandate for Blue Heaven. This partnership will kick off with an exciting festive campaign, set to be unveiled soon, featuring innovative concepts and surprises.
Commenting on the partnership, Jayanti Choudhary, Head of Marketing at Esme Consumer, Retail expressed, “As we embark on this new chapter for Blue Heaven, it was important for us to partner with a creative agency that understands our journey and vision. Wondrlab’s innovative approach and deep consumer insights make them the ideal partner to help us engage with a younger, more dynamic audience.”
Rakesh Hinduja, Managing Partner & Co-Founder, Wondrlab Network shared his excitement: “We’re thrilled to be part of Blue Heaven’s transformation journey. With their rich history and our data first full funnel marketing strategy, we aim to craft campaigns that will not only resonate with their current target audience but also bring in newer groups for its new product portfolio. We aim to elevate the brand’s aspirational appeal, backed by the brand’s investments in innovations.”
