Opportune, Wondrlab Network’s influencer marketing platform, has announced a strategic partnership with virtual influencer marketing company Reach Vista.
Through the partnership, Wondrlab’s clients will now have access to 11 virtual ReachVista influencers including mrpagalboi, not_enafh, _charlie_flix_, stickman, dudububu, bubududu, lanaturevibes, flake_sayz and rexxi.
Sanchit Trevadia, Founder, Reach Vista, stated, “In today’s rapidly evolving digital landscape, particularly within dynamic markets like India, we are witnessing a remarkable projected growth of 22-26 pc in the creator economy over the next five years. This trend emphasises the growing need for brands to adopt imaginative strategies that not only grab the audience’s attention but also foster genuine engagement. Through our partnership with Opportune, we’re thrilled to provide brands at scale, with the opportunity to leverage virtual influencers enabling them to establish more authentic connections and resonate more profoundly with their customers. With this collaboration, I am confident that we will steer brands toward elevated engagement and impactful storytelling.”
Jateen Kore, Lead, Opportune, said, “As the digital landscape continues to evolve, brands are compelled to explore novel avenues to enhance their digital footprint. The partnership between Opportune and Reach Vista aligns seamlessly with our commitment to pioneering strategies that resonate with modern consumers not just on a national or state level, but on a regional level as well. By leveraging virtual influencers, we are poised to unlock a realm of creative possibilities that maximise brand impact by producing everyday fast content, in an increasingly competitive market.”
Opportune is a data-driven influencer marketing platform from Wondrlab, which also has in its fold creative agency What’s Your Problem, open tech school platform Wisr and performance agency Neon.
Reach Vista is into the development and management of virtual influencers.
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