Mumbai: At a time when India is navigating rapid social, cultural and economic change, the World Creativity & Innovation Council (WCIW.org) has issued a nationwide call for collective participation through its upcoming WCIW Celebrations, positioning them not as a single-day observance but as a people-driven movement anchored in care, inclusion and shared responsibility.
Planned between April 15 and 21, the WCIW Celebrations aim to bring together citizens across metros and small towns, students and professionals, creators and caregivers, institutions and individuals. The initiative underscores a central idea: when citizens show up with intent, meaningful and lasting impact follows.
WCIW.org is a citizen-led platform built on the belief that progress does not emerge from institutions alone, but from ordinary individuals choosing to participate, contribute and care. In an increasingly interconnected India, the platform champions collective wellbeing across communities, regions and generations, reinforcing that change is most powerful when it is shared.
“This is not about an organisation celebrating itself,” said Laeeq Ali, India Ambassador for WCIW/D. “This is about creating space for citizens to step forward – across India – and say, I will contribute. Progress becomes possible when participation becomes personal. I am inviting more volunteers to reach out to me and be part of this movement.”
The initiative is supported by global partners including the Creative Education Foundation, which works closely with WCIW to advance deliberate creativity and innovation worldwide.
“The Creative Education Foundation is thrilled to partner with WCIW.org as it sparks this nationwide movement in India. We believe that deliberate creativity is the key to solving our most pressing challenges, and India’s ‘citizen-led’ approach proves that progress becomes personal when ordinary people acting together take ownership of change. We are honored to support this journey toward a more inclusive and innovative future for everyone, everywhere,” said Beth Miller, Chief Steward, WCIW & Executive Director, Creative Education Foundation.
A core pillar of the movement is a nationwide volunteer call, inviting individuals from all walks of life to contribute their time, skills and voice. With no prior experience required, volunteers can participate across grassroots coordination, digital advocacy, community engagement and knowledge-sharing—playing a critical role in shaping the movement’s reach and relevance.
WCIW’s message is clear: extraordinary impact is not created by extraordinary people, but by ordinary citizens acting together. As India continues to redefine leadership, citizenship and community in the modern era, the WCIW Celebrations serve as a reminder that change is not outsourced—it is owned.
The movement is guided by three core goals: inspiring people to imagine and build bold futures, inspiring connection through empathy and collaboration, and inspiring action through innovation, experimentation and improvement. Participants are encouraged to invite others, engage with their communities, share ideas and actively promote creativity and innovation in everyday life.
WCIW.org has previously partnered with organisations such as CII Young Indians, Cultinno.in, Bangalore Creative Circus and several media and social impact platforms, further strengthening its ecosystem-driven approach.
WCIW.org has extended an open invitation to individuals, educational institutions, corporates, youth groups and community organisations across India to volunteer and participate. Those interested can learn more at www.wciw.org or connect with Laeeq Ali via email or LinkedIn.
As the call resonates across the country, WCIW’s message remains simple yet powerful: when India shows up together, the future becomes possible
