Mumbai: WPP has announced a significant expansion of its Global Delivery Centre (GDC) operations in India, marking a continued commitment to the country as a hub for technological innovation and creativity. This specialist capability hub, accessible to all WPP agency teams worldwide, will now be headquartered in India. This move follows the recent launch of a new campus in Chennai, WPP’s third in the country after Mumbai and Gurugram.
India remains one of WPP’s fastest-growing top-10 markets, and the GDC will leverage the country’s strong foundation of specialist expertise to drive further growth. With a workforce of over 11,000 people, WPP’s GDC in India will play a key role in the company’s ongoing transformation. The centre employs a global team of 10,000 and focuses on areas such as cloud modernization, hyper-personalization, composable commerce, VR and XR experiences, generative AI, and product engineering. These services will enhance WPP’s existing agency expertise in media, content, customer experience (CX), commerce, technology, data, and design.
Prashant Mehta has been appointed Managing Director to lead the GDC. He will oversee its growth and development globally, with the majority of its talent based in India. Prashant brings extensive experience in digital transformation, having previously served as Global Managing Director at Accenture Song, where he led the firm’s generative AI strategy. He has also held leadership roles at Dentsu Creative & Experience and Publicis Sapient.
Mark Read, CEO of WPP, said: “Our Global Delivery Centre enables agency teams and their clients to tap into specialist expertise and new capabilities. It is underpinned by WPP Open, our AI-driven operating system for marketing transformation, fueling growth and connecting the dots across our business. I welcome Prashant to WPP and look forward to working with him to develop our offering.”
CVL Srinivas, WPP’s Country Manager for India, said: “As we look to drive further growth and transformation in and from India, we are excited to welcome Prashant Mehta onboard. The expertise of our team in India makes it the prime location to power our clients’ needs with a scaled world-class GDC.”
Prashant Mehta said: “It is an honor to be leading the WPP GDC, which has been built to evolve with the changing demands of our clients while delivering the highest standards of excellence. I look forward to working with our integrated teams as we harness AI and creativity to transform how we deliver growth for our clients.”
