WPP is building a new Campus in Atlanta’s Old Fourth Ward neighborhood to provide a world-class workspace for its employees.
The Campus will bring together over 400 WPP employees and house ten agencies, including AKQA, BCW, EssenceMediacom, GCI Health, GroupM, GTB, Mindshare, Verticurl, VMLY&R, and Wunderman Thompson.
The Campus will feature a mix of public and private spaces and will be located near The Coca-Cola Company’s headquarters and other WPP clients. It will also serve as a hub for Atlanta’s technology industry and provide dedicated client spaces for collaboration and the growth of OpenX, a bespoke agency created by WPP in 2021 following its appointment as The Coca-Cola Company’s Global Marketing Network Partner.
WPP will be leasing office space in Tower 2 of New City’s Fourth Ward offices in Atlanta, located near the Historic Fourth Ward Park and Ponce City Market. The office space will feature a 39,000-square-foot conference center, as well as numerous shops and restaurants within walking distance and easy access to the BeltLine.
The Atlanta Campus will aim for a “Gold” LEED rating, and WPP’s BDG architecture + design will help with the design of the interior office space. This will be WPP’s sixth campus in North America and the first to be opened in the U.S. this year, with the move expected to be completed in the second quarter of 2023.
Michael Houston, President of WPP in the US, said, “We are thrilled to provide a new Campus for our agencies in the Atlanta community, especially in the Old Fourth Ward neighborhood which is experiencing unprecedented growth and transformation. Between the interface with the BeltLine and the surrounding amenities, the Atlanta Campus fosters the type of creative environment that will inspire our people, clients and partners alike.”
Jim Irwin, President of New City, said, “We are thrilled and humbled that WPP has selected the Fourth Ward Project for their Atlanta Headquarters. When we first began work on the master plan, we envisioned it as a place for best-in-class companies, like WPP, to cater to the evolving needs of their workforce and clients.”
