Mumbai: WPP Media has secured the comprehensive media mandate for Nilkamal Limited, India’s leading furniture and material handling solutions brand. The mandate, awarded after a multi-agency pitch, will be led by EssenceMediacom and spans both digital and traditional media channels.
Under the partnership, EssenceMediacom will oversee media planning and buying, digital strategy, and campaign execution—signalling Nilkamal’s shift toward a holistic, full-funnel marketing approach aimed at accelerating brand growth and consumer engagement.
A dedicated team at EssenceMediacom will leverage WPP Media’s expertise in advanced audience analytics, precision targeting, and agile campaign delivery to drive scale and impact. The brand will also tap into cutting-edge martech solutions, including AI-driven segmentation, programmatic buying, and experimental formats such as immersive storytelling.
Navin Khemka, CEO – South Asia, EssenceMediacom, commented, “This partnership allows us to fuse strategy, creativity, and data to build a future-ready brand narrative for Nilkamal. With a focus on innovation and intelligence, we’re excited to drive outcomes that matter.”
Parekh, Managing Director, Nilkamal Limited, added, “We are delighted to join hands with WPP Media’s EssenceMediacom as we embark on a new phase of growth. Their proven capabilities in crafting data-led, innovative strategies are aligned with our vision for long-term value creation.”
