Mumbai: The breakaway youth fashion brand Wrogn recently launched its new advertising campaign ‘May the best you win’ with Virat Kohli.
The brand, founded by Anjana Reddy, Universal Sportsbiz Pvt Ltd is known for its out-of-the-box advertising and disruptive messaging pushing the boundaries and making the youth talk about it.
Its latest A/W 16 season campaign which is exemplary of this kind of advertising which speaks about the internal and external fight, which an individual experiences on every walk of life.
The campaign imagery visualizes Virat facing his dark side exemplifying a battle that goes on inside everyone, whether it is fear, sadness, anxiety, frustrations and disappointments which torment and preventing an individual from experiencing happiness, peace, love and hope. The message is clear: Just like with every battle there are two options – choose to hide from these demons and negative energies or choose to fight these demons and confront and conquer them.
This new campaign was rolled out nationally across outdoor, print and digital mediums in Metros and Mini Metros – Bangalore, Hyderabad, Mumbai, Delhi, Kolkata and Chennai.
Virat Kohli thrilled with the new campaign commented, “This campaign is very close to my heart. As a sportsperson, I know how important it is to win the fight within you. Wrogn has taken that thought and showcased it brilliantly with some stunning images. Keep pushing against your own limits, keep fighting, stayWrogn.”
Anjana Reddy, CEO, Universal Sportsbiz Pvt. Ltd. said, “Wrogn brand campaigns have always strived to set a benchmark for fashion advertising in India, and it’s always a fantastic opportunity to push the conversation forward on the brand, being unconventional, provocative and relevant.”
Orko Basu, Creative Head, Fisheye Creative Solutions Pvt. Ltd added, “For this year’s Autumn/Winter campaign, we chose to have not one Virat but two. Wrogn has always challenged the status quo; this time, Wrogn is taking it further by asking us to challenge not just the world around us, but ourselves.”
