The Times of India has launched a film to celebrate the invisible thread that binds all as one in spite of our diverse differences.
Created by Wunderman Thompson India, #WhatMakesUsOne campaign is live across national news media, social media and various digital platforms. The campaign invites every Indian to participate and celebrate the Idea of India in their own way.
Commenting on the campaign, Kaustuv Chatterjee , Brand Director TOI & Languages, said, “Over the past decades India has made rapid strides in various sectors, and this has fuelled a sense of pride in the nation’s growing stature in the world. In this context, our new initiative from TOI – #WhatMakesUsOne, focuses on the many unifying threads that make up our Idea Of India. Despite our diversity and multiculturism, the threads that unite us also drive our growth in the world today powerfully. Just look at what’s happening in Space-Tech, Defence, IT, Sports or our cultural influence across the world. We hope this initiative will spark conversations and connections around What Makes Us One, as we prepare to celebrate our 74thyear of becoming a Republic.”
Senthil Kumar, Chief Creative & Film Director, Wunderman Thompson India, said, “INDIA WAS AN IDEA LONG BEFORE IT BECAME A FREE NATION. It was the song from a thousand years ago. It was the spirit of thousands of freedom fighters. It was written in blood by the thousands who laid down their lives for our freedom. It was the same thread of unity in diversity and adversity and festivity. It is the same thread that continues to bind us as one nation, in spite of our diverse differences. It is the invisible ektara that stirs our souls and ignites our hearts. This binding thread of tolerance and inclusivity is represented as the thread of light cinematically and metaphorically in the powerful Times Of India narrative form.”
Joy Chauhan, Sr. VP & Managing Partner, Wunderman Thompson, Delhi, added, “The idea of India is a campaign that makes you pause and yet again fall in love with our magical nation. What makes us one is a question with over a billion answers. Its depth is unseen and uncharted. Today with our potential and the will to lead this world the Idea of India has never looked brighter. It was an opportune time to celebrate our diversity and #WhatMakesUsOne We are proud to partner the iconic Times of India in this celebration.”
Credits:
The Times of India Brand Team
Sivakumar Sundaram – Chairman Of the Executive Council (CEC)
Kaustuv Chatterjee – Brand Director – TOI & Languages
Debadyuti Karan – General Manager – TOI, East & Special Projects
Badal Rag – Vice President – TOI, North & East
Wunderman Thompson Creative Team
Senthil Kumar – Chief Creative Officer
Shams Jasani – Chief Executive Officer
Pinaki Bhattacharya – Chief Strategy Officer
Joy Chauhan – SVP & Managing Partner
Siddharth Prasad – Executive Creative Director
Bhavana Dogra – Executive Business Director
Amrita Hazari – AVP & Client Services Director
Mandeep Singh – Films Head
Music credits
Music Director: Druv Ghanekar
Lyricist: Swanand Kirkire
Singers: Krishna Beuraa, Rishikesh Kamerkar, Darshan Menon
Sound Studio: Wah Wah Music
Sound Engineer: Ishan Naik, Jash Mistry, PA Deepak
Original Voices of Mahatma Gandhi, Subash Chandra Bose, Jawaharlal Nehru, Sardar Patel, Indira Gandhi, AB Vajpayee, Narendra Modi & Rakesh Sharma – Source : Prasar Bharati Network.
Film production credits
Production House: Thinkpot Films
Director: Senthil Kumar
Executive Producers: Manoj Pillai, Sunil Nair
Managing Director: Geetha Chalattil
Creative Producer: Krithika Manohar
Director of Photography: Harshvir Singh Oberai
Associate Cinematographer: Arpit Bharde
Cinematographers South: Spoorthi Gupta, Raj Mohan, Chethan KMS
Cinematographers East: Arnab Pal, Prasanta Kumar
Cinematographers West: Mohit Gurjar and Team BrainWings
Cinematographers North: Danish Qazi, Praksh Jain, Ashish Tanwar
Offline Editor: Utsav Bhagat
Online Editor: Dev Nayak
Colorist: Navin Shetty
Post Producer: Mithun Jayaraj
Assistant Editor: Ankit Kadam, Said Ansari
Associate Online Editor: Parag Kakade
Post Artist: Anil Wagle
Post Production Assistant: Nagesh Sanghi
Post Studio: Picture Post Studios
+ Hundreds of Drone Photographers
+ Hundreds of Serial Light Arists from Chennai, Madurai & Kolkata
Chief AD: Ayush Saini
Camera Operator: R K Prathap
1st Assistant Cinematographer: Praveen Pothan
Focus Puller: Gagandeep Bawa
Gaffer: Rasool
Line Producer: Shiv Sharavan Arjun
Production Manager: Nandhini R, Henil Bhawnani
Assistant Production Manager: Rishi
Makeup & Hair: Theja and team
Costume Designer: Tina Rosario
Grips: Venkatesh
Jimmy Jib Operator: Arun Dasan
Panther Operator: Kandeeban, Babu
