New Delhi: DigiStreet Media will propel XONN for BANKIT Services into the digital sphere, targeting those seeking financial solutions using online and offline platforms, expanding XONN’s audience reach.
DigiStreet showcases its creativity through the brand name “XONN,” meaning “eXperience on the go,” supported by the brand tagline ‘Simpler Smarter Xperience.’ The website and brand materials offer a sleek, user-friendly experience in line with industry trends, captivating viewers with creative flair for financial management experiences.
As in discussion, Rajvinder Singh, Sr. VP Partnership & Business Alliances, at BANKIT services Private Limited, said “Despite the evolution of fintech as per my experience, many individuals still struggle with seamless financial management specifically when large organizations are concerned. BANKIT’s vision is ‘To empower every Indian with accessible and affordable banking & financial services, through innovative fintech solutions.’BANKIT has positioned itself to boost financial inclusion in India by creating an ecosystem to provide neighborhood banking services even to the last mile user in remote areas.After successfully building such an ecosystem in tier 3&4 geographies for the blue collar, BANKIT now aims to serve enterprises and white collars in tier 1 & 2 geographies with a new brand named XONN. XONN aims to provide a 100% user-friendly platform to individuals across enterprises of all sizes empowering them with a full stack fintech solution under one umbrella. BANKIT was confident that DigiStreet Media would help bring this vision to life through creative mediums and create the right online and offline mix.”
On receiving the digital mandate, Darpan Sharma, the CEO and Strategist of DigiStreet Media, said, “Working on creating XONN’s brand identity energized us. We wanted a brand name that was meaningful, memorable & had a style quotient, something that people would talk about. The moment we came up with XONN, it just clicked. We’ve designed the website to be a visual journey combining static and motion elements to keep users engaged. Moreover, we have designed a playbook to shape XONN’s brand persona across digital and offline channels. We’re on the cusp of an exciting new chapter, one that promises innovation, growth, and a fresh approach to the fintech industry. We are confident that it’ll be a great journey to look up to.”
The agency is modernizing the brand’s image with a sleek approach. By merging DigiStreet’s innovative digital tactics with XONN’s financial skills, this partnership aims to outshine rivals and generate excitement.
