Gurugram: Xperia Group has successfully executed a high-impact outdoor campaign for MakeMyTrip, marking the brand’s 25-year milestone. Conceptualized by MagicCircle, the campaign features a nostalgic and visually captivating series of billboards in Gurugram and other key cities, celebrating MakeMyTrip’s Silver Jubilee in grand style.
Founded in 2000, MakeMyTrip has revolutionized the travel booking experience in India with its customised, seamless, and tech-driven platform. As the brand steps into its 25th year, it takes a sentimental journey back to the early 2000s—when mobile usage was minimal and screen time was dominated by classic games.
The campaign creatively highlights how the digital and telecom revolution has transformed consumer behavior, particularly the surge in mobile phone usage. Today’s customers expect and experience more—demanding innovation, ease, and affordability, all of which MakeMyTrip continues to deliver with excellence.
The campaign’s strategic placement of large-format billboards and hoardings not only showcases the brand’s evolution but also resonates with its long-standing relationship with Indian travellers. Located in prime high-footfall areas, these installations have sparked conversations online, with numerous social media influencers praising the creative execution and nostalgic appeal.
