Mumbai: Just six months into the launch, &xplor HD added a feather to its cap with its recent Promax Asia Awards 2019 win. With its creative endeavor to cater to the UNroutine, UNexpected and UNformula cravings of its viewers, the new addition to the Zee Hindi Movies cluster bagged Silver in the cutting-edge category, ‘Best Branding Design’.
The channel was launched with the intention to be the premium destination for thought provoking yet entertaining Hindi movies. &xplorHD promises an unparalleled experience at unboxing cinemawith its brand promise of ‘Cinema Unboxed’.Encapsulated in a circular maze, the channel is set against two very distinctive and striking colors – Champagne Bloom and Mature Merlot. The Champagne Bloom brings a bright, exquisite and premium feel while the Mature Merlot adds an opulent richness to the logo. These colors not only complement each other but also gives the channel a unique identity thus staying true to the vast repertoire of offerings like Article 15, Badla, Mard Ko Dard Nahi Hota, Tumbbad, Sonchiriya, Gully Boy, Manmarziyaan and many more.
The Promax Asia Awards are the world’s premier celebration of outstanding achievement in entertainment marketing and design. Intended to applaud exceptional work across all platforms, the awards honor brands that create value, therefore building the biggest brands in entertainment.
