Mumbai: In a landmark move for India’s advertising and marketing industry, Gozoop Group, a leading integrated CX and marketing services network, has announced plans for a strategic merger with YAAP (Yaap Digital), an integrated digital marketing company. The deal, valued at over INR 100 crores, will be structured as a combination of equity and cash, subject to customary closing conditions, due diligence, and regulatory approvals.
Once completed, the merged entity will be led by YAAP and is set to accelerate the creation of India’s first truly homegrown global advertising network. The combined strengths of YAAP and Gozoop will span performance media, customer experience (CX), creative, influencer and creator marketing, analytics, and technology-driven services — providing brands with end-to-end capabilities to deliver scalable, measurable outcomes across paid, owned, and earned media ecosystems.
Atul Hegde, Founder, YAAP, said, “At YAAP, our mission has always been to build a future-ready, independent network from India that blends creativity, technology, and culture at scale. With Gozoop, we are taking a decisive step toward that global ambition. This partnership strengthens our ability to serve brands with world-class solutions while staying true to our Indian roots. Together, we aim to create a network that is not only homegrown but also globally competitive – one that sets new benchmarks for the industry.”
Echoing this vision, Rohan Bhansali & Ahmed Aftab Naqvi, Co-founders, Gozoop Group, commented, “We envision this to be more than a coming together of two companies. It’s about strengthening India’s independent narrative in the global marketing and communications landscape. With YAAP and Gozoop combined forces, we are excited to build a future where creativity, technology, and independence define the next chapter of Indian advertising.”
