Yahoo Hong Kong announces the launch of Yahoo Ad Manager Plus (YAM+), a programmatic buying platform that understands each consumer’s unique digital DNA and engages with them via personalized ads across a vast set of premium inventory from Yahoo, enabling a one-to-one relationship between consumer and advertiser. This reflects an innovation in advertising style, from the traditional one-to-many and non-personalized method to today’s two-way, interactive approach which has developed and grown with the advancement of the digital environment.
“Spending on programmatic ad buying has exceeded US$10 billion in the United States last year[1]. In Asia, research shows that over 70% of advertisers will be buying programmatically in 2015 and programmatic spending will constitute more than 20% of the total digital spend[2],” said Mr. Rico Chan, Vice President & General Manager, Yahoo Hong Kong & INSEA Sales. “With the launch of Yahoo Ad Manager Plus today, advertisers can leverage on Yahoo Hong Kong’s close consumer relationship, smart data, deep insights and dynamic analytics, premium inventory as well as complete reach to cross devices, to take full advantage of programmatic ad buying for effective digital advertising.”
Key Advantages of Yahoo Ad Manager Plus
Smarter Data – Consumers are spending more and more time using their digital devices, and each of them exhibits a unique digital DNA. Yahoo Ad Manager Plus uses rich Yahoo data combined with first-party and third-party data to build one-to-one relationships with the advertiser’s target audience. Advertisers can have deep interaction with targeted consumers by knowing their daily habits, actively locking down the right target audiences, and delivering ads that are correlated to their purchase intent at the right time.
- Ÿ Yahoo Data: Over 4.6 million Hong Kong users that navigate, search and shop on Yahoo properties, with in-depth user profiles that help formulate and deliver the right message to address the user’s needs
- Ÿ First Party Data: Advertiser’s Data, such as CRM and membership data
- Ÿ Third Party Data: Data from partners such as Lotame and BlueKai can be integrated
- Ÿ Mobile Data: Flurry Persona
Actionable Insights – Yahoo Ad Manager Plus has the capability to find the untapped audience matching the advertiser’s targeted customer profiles through predictive analytics. Using expert analysis and advanced analytics, Yahoo Ad Manager Plus delivers detailed reporting and deep insights that help advertisers and brands understand which particular users constitute their ideal audience; what users do and where they go online; and why they might be willing to engage with specific advertisers and brands.
Premium Inventory – Yahoo Ad Manager Plus has total programmatic access to major global and local publishers and exchanges, in addition to full access to self-owned and operated inventory. Its far-reaching access to over 50 million mobile impressions per day and to over 400K mobile or desktop video impressions per day ensures the right ad appears at the most frequent online touch points for each targeted user with unmatched precision.
Cross-device Targeting – The emerging forms of mobile devices including smartphones and tablets necessitate a variety of ad formats accommodating display restrictions and matching the different browsing behavior of users. Research shows, for instance, that nearly 40% of Hong Kong netizens use multiple screens to browse the Internet at the same time[3]. Yahoo Ad Manager Plus’s portfolio management operates seamlessly across desktop, mobile and video, with actionable insights shared across devices for each campaign. Powered by a Full Programmatic Tech Stack with Real Time Bidding, data valuation, extended reach and cross-device targeting and analytics, it provides advertisers with the best opportunities to deliver their advertising message to target audiences across different digital touch points, i.e. advertisement spaces on different web publishers, across ad formats (from display to native to video ads) and across devices (from PC to mobile).
